Field Marketing Specialist
Confluent - Salem, Oregon, us, 97308![Confluent](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming.About the Role:The Field Marketing Specialist will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to support, execute, and track various tactics for field marketing programs, including digital programs, events, webinars, regional trade shows, joint partner events, and account-based marketing.What You Will Do:Provide tactical execution against various field marketing initiatives aimed at converting net new and expansion pipeline for our enterprise and commercial account segments.Support workflows including vendor setup/management, POs/invoicing, campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, and data analysis.Work closely with Public Sector field marketing managers to support the execution of integrated programs targeting Public Sector accounts.Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow-up are met.Create enablement materials, communications, PG days, call campaigns, Outreach templates, etc. to increase SDR/AE conversion of field marketing leads.Communicate regularly with stakeholders to gather inputs and support cross-functional initiatives.Assist in coordinating cross-functional stakeholder input for the Americas marketing calendar and presentations.Report to accurately measure business impact on pipeline/bookings and account/persona engagement from field marketing programs.Proactively manage and update the field marketing calendar and budget.What You Will Bring:1-3 years experience in marketing; B2B marketing and technology industry experience preferred.Experience supporting field marketing programs in a public sector environment.Familiarity with CRM technology and marketing systems such as Allocadia, Salesforce, Marketo, 6sense, Outreach.Proactive self-starter with a results-driven mentality.Data-driven mindset with an understanding of pipeline management and metrics.Strong written and verbal communication skills.Excellent project management skills.Positive, can-do attitude with the ability to work cross-functionally.Ability to travel 25%.What Gives You an Edge:Familiarity with Tableau/Salesforce dashboards and report creation.Come As You AreAt Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. This position has an hourly estimated pay of $47-54 / hour. The actual pay may vary depending on your skills, qualifications, experience, and work location.Click HERE (https://confluentbenefits.com/) to learn more about our benefits.Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice.
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