Digital Marketing Coordinator
Ingersoll-Rand plc - Indiana, Pennsylvania, us, 15705![Ingersoll-Rand plc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Ingersoll-Rand plc
Overview
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Overview
– coordinate with the central web development team and our own product management and sales teams. Execute website development roadmaps and enhancement projects as outlined by the Digital Experience Manager, to improve the UX of all websites within the Vacuum and Low Pressure BL to deliver:Growing web users and lead generation including eCommerce channelsA continually improving user journey experienceImproved organic search resultsUp to date technical product informationCreation of new pages and improving existing website contentTranslation and standardization of content across core languages, regionalization of content where applicableSupporting the improvement of web functions such as Chat Bots and eCommerceSocial Media
– working with the central social media team to develop and deliver a comprehensive social media strategy aligned to the overall business line strategy:Managing online communities by responding to comments, messages and building brand loyaltyKeeping the social media calendar up to dateKeeping up to date with the latest social media trends, platforms, and best practicesGenerating new interesting content for each channelCreating sponsored campaigns to drive followers, interactions and lead generationEnsuring a regular reporting loop on all activity to Marketing LeadersPPC (SEA)
– management of Google Advertising campaigns:Optimizing campaigns to ensure continually improving lead generation and ROIWriting new campaigns and updating existing campaignsAnalyzing PPC campaign data to identify areas for improvement and make data-driven decisionsCreating clear and concise reports on PPC campaign performance to inform stakeholdersMust be:Well organised and self-motivated with excellent communication and interpersonal skillsResult and performance-oriented attitudeHighly organized with the ability to multi-task in a fast-paced environmentStrong attention to detailKnowledge and interest in B2B demand generationWilling to learn and develop, looking for a start in marketing career with an MNCNice to have:Bachelor’s degree in marketing, Communications, or a related field.Experience with various content management systems; particularly Oracle (OCM)Experience in digital marketing, with a focus on web editing, campaign management, content creation and performance analysisStrong understanding of SEO principles and best practicesProficiency in digital marketing tools and platforms, including GA4, Google Ads and LinkedIn AdsExcellent analytical skills and the ability to interpret data to drive informed marketing decisionsExperience in a B2B environmentBasic design software skills; Adobe, InDesignBusiness Unit : Process Flow TechnologiesDepartment : Demand GenerationLocation : Office based (Located near IR Delhi Offices)Reporting into : Digital Experience Manager
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