Marketing Manager, Campaigns - Kitchen & Bath International
Kohler Co. - Kohler, Wisconsin, United States, 53044![Kohler Co.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Kohler Co.
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Overview
HybridLocation:
Hybrid at Kohler, WIOpportunity
The Campaign Manager will play a crucial role in developing and executing comprehensive marketing campaigns for new products across international markets, focusing on regions such as China, India, LATAM, APAC, and the Middle East. This position will lead the charge in promoting key business themes including Wellness, Sustainable Living, Inclusive Design, and Smart Solutions to drive brand awareness and product adoption globally.Primary Objectives
Develop innovative marketing campaigns tailored to diverse international markets, aligning with strategic business themes.Collaborate closely with regional marketing teams throughout the world to ensure campaign localization and market relevance.Drive market penetration and product adoption through impactful and cohesive marketing strategies.Establish Kohler Kitchen & Bath International as a leader in innovative and sustainable kitchen and bath solutions worldwide.Specific Responsibilities
Plan and execute end-to-end marketing campaigns for new product launches, from concept development to implementation and analysis.Collaborate with regional marketing teams to adapt global campaign strategies to local market needs and cultural nuances.Lead cross-functional teams to deliver integrated campaigns that leverage digital, social, PR, and traditional marketing channels effectively.Monitor campaign performance metrics and optimize strategies based on insights and data analysis.Champion brand messaging and positioning across international markets, ensuring consistency and relevance.Develop strong relationships with key stakeholders, agencies, and partners to maximize campaign impact and reach.Stay abreast of industry trends and competitive landscape to inform campaign strategies and tactics.Act as a brand ambassador for Kohler Kitchen & Bath International, fostering strong brand recognition and customer loyalty.Skills/Requirements
Minimum
Bachelor’s degree in marketing or related field.Proven experience (7+ years) in marketing campaign management, preferably in a global or international context.Strong understanding of international markets, particularly in China, India, LATAM, APAC, and the Middle East.Demonstrated success in developing and executing impactful marketing campaigns that drive business results.Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously.Analytical mindset with proficiency in campaign performance measurement and optimization.Exceptional communication and interpersonal skills, with the ability to collaborate effectively across cultures and regions.Strategic thinker with a creative approach to problem-solving and campaign development.Experience in the kitchen and bath industry or related fields is a plus.Preferred
MBA/MS degreeTravel
Travel to trade shows, internationally as needed, approximately 15%Applicants must be authorized to work in the US without requiring sponsorship now or in the future. The salary range for this position is $107,650 - $137,150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.
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