Marketing Manager (Digital & Traditional Marketing exp req)
#twiceasnice Recruiting - Jacksonville, Florida, United States, 32290![#twiceasnice Recruiting](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Marketing Manager (Digital & Traditional Marketing exp req) Description
Our client, an award-winning law firm, is seeking a
Marketing Manager
to join their team in Jacksonville, FL. In this role, you will be responsible for
spearheading digital marketing initiatives , enhancing
brand positioning , and managing the distribution of scholarly articles and other thought leadership content from the team. You will work closely with attorneys, the leadership team, and external vendors to ensure cohesive and effective marketing strategies. Success in this role requires a
strong background in digital marketing , including
SEO, social media , and
website management . You must also be adept at content creation and distribution, analytics, and project management. The ideal candidate will be a creative thinker with excellent communication skills, capable of managing multiple projects and collaborating with various stakeholders to achieve the firm's marketing goals. This is an
exciting opportunity
to join a well-established and growing law firm and have an
impact on its future growth . If you are looking for an opportunity to have an impact and expand your career, apply now!
Marketing Manager (Digital & Traditional Marketing exp req) Responsibilities
• Manage website performance and optimize for SEO and conversions• Distribute thought leadership content like scholarly articles to the right audiences• Optimize brand positioning and manage PR efforts• Develop and execute social media strategies to improve engagement and presence• Coordinate client events and strategic projects• Oversee content creation and optimization for various platforms• Analyze marketing metrics to track campaign performance• Collaborate with external vendors for marketing initiatives• Manage email marketing campaigns and automation• Maintain and update the firm's marketing calendar• Conduct market research to identify new opportunities• Ensure consistency in branding across all marketing materials• Train and support team members on marketing best practices
Marketing Manager (Digital & Traditional Marketing exp req) Qualifications
• 5+ years of digital marketing experience required• 3+ years of SEO and marketing analytics experience required• 3+ years of Marketing Automation tools (Pardot or Hubspot) experience required• Proven success in increasing a brand's social media presence required• Email marketing and managing marketing campaigns experience required• Experience with Google Ads and other paid ad campaigns required• Familiarity with WordPress CMS and CRM tools required