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Field Marketing Manager, Americas
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Go to next pageNational Instruments - Austin, Texas, us, 78716
Work at National Instruments
Job Description
Field Marketing Manager, Americas
The Americas field marketing manager plans, organizes and executes regional marketing programs to create interest and demand from relevant customers in the region. This role works across the Test & Measurement industry groups and sales teams to drive revenue growth for the Americas. The successful candidate will lead cross-functional efforts with global marketing, BU technical marketing and sales organization to ensure BU and regional sales growth goals are achieved.
ResponsibilitiesPlan, execute, and measure field marketing programs to grow product and systems revenue for the Americas.Provide onsite support for regional, industry and account-based events.Partner with Americas sales organization to drive new contact growth and demand from local account customers.Ensure sales is equipped with relevant messaging, content and enablement to effectively convert demand and create pipeline across NI's products and industries.Evaluate effectiveness of sales enablement and leverage sales feedback to develop templates and best practices that scale.Tracks lead flow to ensure the appropriate sales channels are successfully following up with event attendees and campaign responders in a timely manner.Qualifications
5+ years of marketing and/or sales experience.Salesforce / CRM experience.Account based marketing experience a plus.Bachelors degree required.Travel within North America expected.
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Field Marketing Manager, Americas