Marketing Manager, Residential - REQ # 846
Mitsubishi Electric US, Inc. - Suwanee, Georgia, United States, 30174![Mitsubishi Electric US, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Mitsubishi Electric US, Inc.
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Overview
ESSENTIAL FUNCTIONSThe essential functions of the position include, but are not limited to the following:Leads prioritization of residential projects and identifying opportunities for improvement to enhance Product Marketing performance.Leadership for long-term planning for multi-year product delivery strategy.Lead development of balanced technical product launch materials, in collaboration with the Residential Product Management team, to support the introduction of new products into the US and Latin America markets.Liason to Regional Marketing Managers to develop tools for sales and training.Subject matter expertise on residential competitive landscape to model strategic marketing initiatives.Leadership presence in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.Responsible for overseeing and updating marketing platforms, including website content, business partner portals, and related assets.Lead collaboration with internal teams and external agencies to develop and enhance marketing support materials such as brochures, catalogs, and other sales assets.Work with outside agencies as needed to provide guidance for marketing and advertising initiatives.Develop and deliver high-quality marketing presentations to internal and external audiences to introduce new campaigns, initiatives, and tactics, harmonizing technical details with key feature stories and benefits.Communicate with multiple internal and external stakeholders (i.e. agencies) daily.Track and report on KPIs to measure strategic effectiveness.Travel as required.EDUCATION & QUALIFICATIONS:
Undergrad Required. MBA preferred.7-10 years of marketing or strategy experience focused HVACR (or similar) industry preferred.Salesforce Experience a plus.Project Management expertise (Jira).Data driven decision maker.Must be customer-focused and professional.Must be process-driven but flexible.Must be highly organized and team oriented.Excellent written and verbal communication skills.Excellent interpersonal skills with the ability to work independently and within a dynamic team.Valid Driver’s License with acceptable driving recordDemonstrates METUS core values including a desire to win together, deliver excellence, drive sustainability, focus on execution and learn continuously.The base pay range for this position at commencement of employment is expected to be between $104,000 and $143,000 per year however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.
The total compensation package for this position may also include other elements, including target bonus plans and discretionary awards.ABOUT MITSUBISHI ELECTRIC TRANE HVAC USFormed in 2018, Mitsubishi Electric Trane HVAC US (METUS) is a leading provider of ductless and VRF systems in the United States and Latin America. A 50 percent – 50 percent joint venture between Ingersoll Rand plc and Mitsubishi Electric US, Inc., the company provides innovative products, systems and solutions capable of cooling and heating any application from a home to a large commercial building. METUS is a leading marketer of Zoned Comfort Solutions and Variable Refrigerant Flow (VRF) air-conditioning and heating technology.The family of brands supported by METUS includes: Mitsubishi Electric Cooling & Heating, Trane / Mitsubishi Electric and American Standard Heating & Air Conditioning Mitsubishi Electric. More information is available at www.metahvac.com.In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. We are an equal employment opportunity employer.
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