Get new jobs for this search by email

Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award-winning, locally produced wines. But there's more to us than that - we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life.

Who are you?
You're a rockstar with a passion for music, a love of wine, and a deep respect for hospitality. You know how to connect with people, but you're not just a people pleaser - you thrive under pressure and love making quick decisions that impact the business and culture. You know you have more to learn and are always looking for ways to grow, both personally and professionally. With an entrepreneurial spirit and a desire to be a part of something bigger, you want to join a brand and culture that not only makes a difference, but also helps others INDULGE THEIR SENSES.

Who are we?
City Winery, founded by music industry veteran & visionary Michael Dorf, has established itself as a one-of-a-kind brand providing unforgettable experiences for guests. From world-class music venues to sustainably produced wines with ratings of 90+ points, City Winery offers a range of top-notch events & experiences.

Why us?
Competitive pay plus generous benefits. An atmosphere of learning, development & enrichment opportunities. A career trajectory within a growing company with abundant opportunities for advancement. A fun team of passionate individuals who share your love of hospitality and the opportunity to provide guests with unforgettable nights filled with music & wine.

About the Position:
City Winery produces over 3,500 shows and hundreds of wines annually across 15 locations that are a mix of live entertainment venues, wineries, restaurants, and private event spaces. Tickets, wine, and memberships are sold through their best in class ticketing and ecommerce platform. The Acquisition Marketing Manager will be focused on planning and implementing paid advertising campaigns, most notably on Google, Meta, and other platforms with a focus on reaching greater, yet targeted audiences, improving conversion rates, maintaining a good return on ad spend, and increasing revenue. The campaigns will promote a range of exciting products, including live concerts, comedy, wine, restaurant dining, private events, memberships, and more. The right person for this job will have strong technical, analytical, and reporting skills, along with the ability to communicate complex concepts in simple terms.

Responsibilities:

1. Own the end-to-end management and deliverables of paid campaigns from implementation to optimisation, ensuring it delivers in-line with budget & overall strategy to meet revenue and ROI goals.
2. Responsible for carrying out day to day optimisation and management of campaigns.
3. Gather campaign data and produce reports on performance analysis against KPI’s.
4. Work collaboratively with internal stakeholders, including local marketing managers to ensure campaign setup, execution, and budgeting is optimized for best results.
5. Write ad copy based on business goals and optimal keywords. Experiment with ad copy to find the messages that resonate best with City Winery’s various audiences.
6. Analyze performance and user cohort data to help develop new marketing strategies.
7. Continuously spot new opportunities within the paid media market and present ways in which they can generate growth with a good return on investment.

Qualifications:

1. 3+ years of experience in digital customer acquisition, with a focus on Google Ad and Meta Ad management.
2. Experience managing 40+ paid ad campaigns on Google Ads, Meta, and other ad platforms, across multiple locations / businesses.
3. Experience running multivariate acquisition tests across various platforms (onsite, email, paid) to drive sales or subscriptions and optimizing based on results.
4. A deep interest in or passion for live entertainment or wine.
5. Proficiency in Google Ads, Facebook Business Manager, Google Analytics, Microsoft Excel, Google's G Suite, and Google Tag Manager.
6. Ability to multitask and work outside normal business hours to secure business needs.
7. Bachelor Degree in Marketing or related field preferred.

Location: This position is based at City Winery’s flagship location in New York City. Hybrid work (3 days in office, 2 days remote) is currently available.