Marketing Project Management - Senior Manager
Verizon Communications - Alpharetta, Georgia, United States, 30004
Work at Verizon Communications
Overview
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Overview
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly. At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible. What you'll be doing... You’ll be the driving force behind our base management campaigns, managing traffic for all brands within the Value portfolio. In this role, you’ll be critical to ensuring the timely and effective delivery of base marketing campaigns (SMS, email, direct mail, pods, and banners) across various channels. You’ll leverage data, optimize workflows, and collaborate with a variety of teams in the Value organization. You'll understand big-picture business objectives and distill and connect them with tactical campaign execution, ensuring the organization’s vision is carried through. You'll own the master campaign schedule, prioritize initiatives strategically, and deliver weekly progress reports. You'll make quick, data-driven decisions to manage capacity and resources appropriately, and flag escalation points to leadership. Responsibilities will include: Managing Campaign Traffic: Orchestrating the timely and effective delivery of base marketing campaigns across various channels for all brands within the Value portfolio.
Owning the Master Campaign Schedule: Creating, maintaining, and prioritizing initiatives on the master campaign schedule.
Data Analysis and Optimization: Using data to optimize campaign performance, workflows, and decision-making.
Intake Management: Assisting in managing requests from external teams and directing them to the appropriate team within the base management organization, where needed.
Progress Reporting: Providing regular (weekly) progress reports to stakeholders, and providing actionable recommendations to management.
Campaign Monitoring and Reporting: Monitoring campaign performance in real-time, tracking key metrics like open rates, click-through rates, conversion rates, and ROI.
Balancing Priorities: Managing and balancing high-priority initiatives with business needs and team capacity.
Risk Management: Identifying, mitigating, and escalating project risks as needed.
Creative Solutioning: Conceptualizing and developing tech resolutions to complex market challenges to assist with portfolio management.
Decision Making: Providing data driven-recommendations to cross functional leadership around campaign trade offs.
What we’re looking for... You are curious about what our customers need and want. You’re a natural problem solver. You know what drives the business and enjoy partnering across the organization and developing relationships, new solutions and new opportunities. You'll need to have: Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Relevant work experience in project or product management.
Familiarity with CRM systems like Salesforce, Pega or Adobe Campaign.
Experience with project management tools like Smartsheets or Asana.
Proficiency with Slides/Docs/Sheets.
Even better if you have one or more of the following: Master’s degree – better if you have an MBA.
PMP certification.
A proven track record of utilizing insights from data to drive change.
Demonstrated ability to coordinate projects across functional teams, including product management, marketing, finance, legal and technical teams.
Demonstrated ability to operate both strategically and tactically.
Strong analytical and quantitative skills - ability to use data to make sound decisions.
Ability to conduct meetings, think critically, and drive aggressive timelines.
Ability to lead large cross-functional teams with direct experience coordinating across planning & roadmap.
Exceptional planning, coordinating, organizing, communicating and executing skills.
Keen ability to multi-task and manage multiple competing priorities.
Significant experience developing, implementing and tracking metrics, data analysis and reporting.
Experience working directly with Asana and Pega.
Ability to negotiate, influence, manage and drive action.
Balanced multiple priorities to meet deadlines in a dynamic environment.
Proven track record of defining and delivering innovative go-to-market strategies that drive long-term results.
Presented findings and insights targeted to what that audience cares about (up to the executive level).
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
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