Social Media Specialist
University of Southern Mississippi - Hattiesburg, Mississippi, United States, 39400Work at University of Southern Mississippi
Overview
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Overview
Location: Hattiesburg, MississippiApply NowThe University of Southern Mississippi is currently accepting applications for the position of Social Media Specialist.Division:
University CommunicationsPosition Type:
StaffEmployment Status:
Full TimeGrant Funded:
NoSalary Range:
$43,888.00 - $45,000.00Special Instructions to Applicants:
Please submit your resume, cover letter, and portfolio, in addition to your application.Job Summary:
The Social Media Specialist executes the social media strategy for the University’s main accounts, ensuring a professional and consistent social media presence. This position monitors the social media landscape, develops and publishes content, reviews performance data, and assists with strategy development in alignment with broader marketing initiatives and communication goals. The Social Media Specialist collaborates with an integrated team of communication professionals and reports to the Social Media Manager.Primary Duties and Responsibilities
Generates high-quality, engaging social media content through researching topics, writing copy, finding or taking photos, and selecting videos. Publishes content across six to eight social media accounts for platforms including Facebook, Instagram, X, and LinkedIn.Creates and maintains a social media content calendar to identify upcoming events and topics and coordinates with the team to ensure videos, photos, graphics, and other assets are available.Monitors public and private comments and questions from social media users during regular working hours and during established intervals on nights and weekends. Responds promptly and professionally to questions and elevates issues according to established procedures and guidelines.Uses analytics tools to retrieve data to measure the impact and success of social media efforts. Assists with regularly developing reports and assessing the effectiveness of current strategies.Implements accessibility practices across accounts to make content available to a wider audience, such as adding alternative text for images and captioning videos.During emergency situations, posts emergency messages and works closely with the crisis communications team on a coordinated response.Monitors local and national news, and trending topics daily that may impact the University’s social media presence. Adjusts social media content and posting schedule accordingly.Performs other duties as assigned.Minimum Qualifications
Bachelor’s degree in marketing, public relations, mass communication, advertising, or a closely related field from an accredited college or university.Two years of demonstrated experience creating content and managing a corporate or organizational social media account through a professional position, within the past three years.Experience with a variety of social media platforms.Experience creating social media outlines/schedules.Valid driver’s license.Knowledge, Skills & Abilities
Ability to frequently monitor accounts during evening and weekend hours.Ability to respond promptly during emergency situations.Ability to learn and apply basic Photoshop skills.Ability to complete occasional day travel to other USM locations to fulfill job responsibilities.Strong understanding of how to use social media platforms as professional communication tools.Demonstrated ability to pay close attention to details.Excellent written communication skills, including the ability to concisely express complex information and identify and correct spelling, grammar, and punctuation errors.Ability to work effectively under deadlines.Ability to make appropriate decisions and exercise discretion.Ability to work independently and cooperate with team members.Ability to read and understand complex information.Ability to shoot basic photos for use on social media.Preferred Qualifications
Familiarity with The University of Southern Mississippi.Three years of demonstrated experience creating content and managing a corporate or organizational social media account through a professional position, within the past five years.Experience working with a professional team to achieve goals.About The University of Southern Mississippi
Since our founding in 1910, The University of Southern Mississippi has remained dedicated to preparing students for success. We deliver programs to more than 13,000 students in Hattiesburg and Long Beach, at teaching and research sites across the Mississippi Gulf Coast, as well as online.As an Affirmative Action/Equal Employment Opportunity employer/Americans with Disabilities Act institution, The University of Southern Mississippi encourages minorities, women, veterans, and persons with disabilities to apply.
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