Digital Marketing Specialist
Cambium Learning Group - Dallas, Texas, United States, 75215Work at Cambium Learning Group
Overview
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Overview
BA/BS in Marketing, Communications or a related degree or equivalent experience.3-5+ years of experience in digital marketing analytics with hands-on experience using Google Analytics and Social Media platforms.3+ years of direct experience in Marketing Automation tools (ie Marketo, Eloqua, Account Engagement, Marketing Cloud Engagement, Hubspot, etc.) and SFDC required.Account Engagement (Pardot) or Marketing Cloud Engagement Certification a plus.Working HTML coding experience including the ability to create or modify email and web templates.Understanding of responsive email layouts and how to test across multiple device screen resolutions.Experience working with project management tools for task assignment and prioritization. (ie Teamwork, Asana, Wrike, Monday.com etc.)Working knowledge of creating and implementing lead capture forms.Understanding of email marketing strategies, customer journeys, automations, and experience with campaign execution, including brand/product awareness, lead generation, and transactional campaigns.Proficient in Microsoft Excel, PowerPoint, and Google Analytics; report analysis required.Deep understanding of performance marketing and acquisition KPIs.Experience with Marketing Cloud Intelligence (Datorama) or similar advanced digital marketing analytics tools a plus.Proven to be results-oriented with solid attention to detail and the ability to prioritize multiple targets and projects.Thrives in a fast-paced environment with the ability to pivot and problem-solve.Aptitude for problem-solving and exceptional critical thinking skills.Excellent verbal and written communication skills.Result oriented with ability to work independently and within a team environment.
To learn more about our organization and the exciting work we do, visit https://www.voyagersopris.com/
An Equal Opportunity Employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.