Marketing and Communications Specialist
Horseshoe Bend Motel - Lovell, Wyoming, United States, 82431![Horseshoe Bend Motel](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Horseshoe Bend Motel
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Overview
Location: Lovell, WyomingThe Marketing and Communications Specialist will perform a variety of tasks pertaining to communication and online networking, brand reputation, and image development.Supervisory Responsibilities:With the support and direction of the Property Manager, communicate and network with department managers, as assigned.Communicate effectively with coworkers, department managers, motel manager, and mentor.Duties/Responsibilities:Develop a marketing plan for the business with the support of the mentor and consultants.Set up and manage social media profiles as per marketing plan.Create graphics and platform content daily, weekly, or monthly per marketing plan.Communicate and interact with social media followers (daily, as needed).Development of a creative new project launching this year (including researching necessary permits, inventory budget, pricing and menu sheet, bids, supplies, etc).Connect with businesses within the community to share appropriate information.Deliverables: Develop a Project Plan, Social Media Certification, merchandise sales page on website, Social Media engagement will increase by 25%, implement marketing plan with specific measurable activities (i.e., email marketing list, specific social media engagement/content executed, measurable increase in bookings as a result of the marketing activities).Consistent participation at local EDO meetings.Learn all aspects of the business to fully understand the marketing needs.Education and Experience:High school diploma or equivalent required.Two years of vocational education preferred. Applicable work experience will be accepted in lieu of college education.Previous experience in related fields is preferred.Schedule and Availability Considerations:Must be willing to learn all aspects of the business, which may include nights and weekends.Must be responsive to emergencies.Must properly communicate personal schedule needs proactively.Attend scheduled EDO meetings, as per motel manager direction.
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