American Automobile Association, Inc.
Marketing Program Specialist
American Automobile Association, Inc. - Walnut Creek, California, United States, 94598
Work at American Automobile Association, Inc.
Overview
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Overview
Why Work For Us?
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered. Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period Benefits – Medical, Dental, Vision, wellness program and more! Paid Holidays Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities. Collaborative Environment – AAA will value your contribution to providing exceptional service to our members Free AAA Classic Membership AAA Product Discounts Tuition Reimbursement Program At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. Employs advanced marketing principles to develop digital marketing programs and execute tactics for paid online channels. Works on projects of moderate to complex scope where analysis of data requires evaluation of identifiable factors. Receives general instruction on day to day work, general instruction on new assignments. Responsible for developing strong relationships with agencies or third-parties to manage and optimize digital marketing campaigns. We are looking for someone with a current understanding of driving demand through Paid Search, Social and Display, with an analytical, inquisitive mind to increase prospect traffic to the website. Experience in conducting landing page CRO testing is a definite plus. Core Job Responsibilities Serve as the main point of contact to define and execute digital marketing strategies and initiatives for one or more lines of business. Develop, manage, and optimize measurable, digital/inbound marketing campaigns that align with the organization’s key objectives, highlight value proposition, and clearly demonstrate ROI. Work with the Product Team to ensure alignment with budget, branding, messaging and marketing program objectives. Work closely with the Digital team to collaborate on maximizing all digital campaign’s conversion KPI’s utilizing CRO testing. Work with the agency and in-house Digital Analyst to uncover new audiences, gaps and opportunities. Perform day-to-day management of online marketing campaigns; use benchmarks and analytics to maximize performance and drive campaign optimization. Oversee the deployment of prospecting campaigns with 3rd party agencies and vendors including budgeting, forecasting and adherence to goals. Deep dive into campaign performance, and report on weekly progress with leadership. Keep up-to-date with the latest trends and best practices in digital and online marketing and measurement; identify trends and insights and make recommendations. Knowledge/Skills/Abilities Advanced and demonstrated knowledge of digital marketing principles, concepts, techniques and applications. Ability to achieve business goals by applying strong judgment, creativity and technical know-how to program management. Ability to create programs that are aligned to key NCNU strategy. Excellent verbal and written communication skills. Clear and concise presentation skills to peers and management level. Ability to collaborate and influence internal and external business partners to resolve issues, gain needed information and influence outcomes (preferred). Ability to analyze, interpret and/or compare multiple campaign results and trends to identify key learnings (preferred). Education & Experience Bachelors degree (BA/BS) in related area or an equivalent combination of education and experience, Advanced Degree preferred. 3-5 years experience with digital paid campaigns. Location - Hybrid - Currently 2 days per week in the Walnut Creek office. #OLG_RX #LI-OH1 We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $74,783.00 - Mid: $93,477.00- Max: $112,173.00
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Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered. Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period Benefits – Medical, Dental, Vision, wellness program and more! Paid Holidays Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities. Collaborative Environment – AAA will value your contribution to providing exceptional service to our members Free AAA Classic Membership AAA Product Discounts Tuition Reimbursement Program At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. Employs advanced marketing principles to develop digital marketing programs and execute tactics for paid online channels. Works on projects of moderate to complex scope where analysis of data requires evaluation of identifiable factors. Receives general instruction on day to day work, general instruction on new assignments. Responsible for developing strong relationships with agencies or third-parties to manage and optimize digital marketing campaigns. We are looking for someone with a current understanding of driving demand through Paid Search, Social and Display, with an analytical, inquisitive mind to increase prospect traffic to the website. Experience in conducting landing page CRO testing is a definite plus. Core Job Responsibilities Serve as the main point of contact to define and execute digital marketing strategies and initiatives for one or more lines of business. Develop, manage, and optimize measurable, digital/inbound marketing campaigns that align with the organization’s key objectives, highlight value proposition, and clearly demonstrate ROI. Work with the Product Team to ensure alignment with budget, branding, messaging and marketing program objectives. Work closely with the Digital team to collaborate on maximizing all digital campaign’s conversion KPI’s utilizing CRO testing. Work with the agency and in-house Digital Analyst to uncover new audiences, gaps and opportunities. Perform day-to-day management of online marketing campaigns; use benchmarks and analytics to maximize performance and drive campaign optimization. Oversee the deployment of prospecting campaigns with 3rd party agencies and vendors including budgeting, forecasting and adherence to goals. Deep dive into campaign performance, and report on weekly progress with leadership. Keep up-to-date with the latest trends and best practices in digital and online marketing and measurement; identify trends and insights and make recommendations. Knowledge/Skills/Abilities Advanced and demonstrated knowledge of digital marketing principles, concepts, techniques and applications. Ability to achieve business goals by applying strong judgment, creativity and technical know-how to program management. Ability to create programs that are aligned to key NCNU strategy. Excellent verbal and written communication skills. Clear and concise presentation skills to peers and management level. Ability to collaborate and influence internal and external business partners to resolve issues, gain needed information and influence outcomes (preferred). Ability to analyze, interpret and/or compare multiple campaign results and trends to identify key learnings (preferred). Education & Experience Bachelors degree (BA/BS) in related area or an equivalent combination of education and experience, Advanced Degree preferred. 3-5 years experience with digital paid campaigns. Location - Hybrid - Currently 2 days per week in the Walnut Creek office. #OLG_RX #LI-OH1 We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $74,783.00 - Mid: $93,477.00- Max: $112,173.00
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