Product Manager, Branded Marketing
Cosette Pharmaceuticals Inc. - Trenton, New Jersey, United States,![Cosette Pharmaceuticals Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Cosette Pharmaceuticals Inc.
Overview
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Overview
Support the Branded marketing team in the creation of brand strategy and tactics in line with growth opportunities.Lead the implementation of assigned initiatives (optimization of campaign materials, influencer tactics, congress management, internal communications, multi-channel) across a broad spectrum of the marketing mix utilizing excellent project management skills to achieve project goals.Work closely with vendors to conceptualize, develop, and execute promotional materials and programs.Identify innovative and compliant mechanisms to engage and provide value to key customers and differentiate Cosette based on key company and brand strengths.Apply creativity, innovation & out-of-box thinking to enhance the customer experience.Ensure that the brand marketing spend on assigned projects is on target and spent efficiently.Articulate market performance, trends and developments in order to influence business strategy, identify future risks and opportunities.Optimize the layout and format of presentations for key internal stakeholders to ensure key messages are clear and resonate.Requires Cross Functional Collaboration:
Work with branded Sales Team to gain alignment and provide support with sales force execution and other business needs.Partner with Medical and other key cross functional brand team members on brand promotional development, execution and performance management.Represent Marketing during Medical, Legal Regulatory Review Committee (MLRC) meetings to proactively ensure compliant and appropriate activities.Desired Experience/Education and Personal Attributes
BA/BS degree in a relevant field; MBA or advanced degree preferred.4+ years of pharma/biotech experience, on the client or agency side.Product Launch experience preferred.Strong communication and presentation skills to interface with both internal and external stakeholders, cross-functional partners, and senior management.Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously in a fast-paced environment.Experience managing agencies, consulting firms and/or other vendors.Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.Demonstrated consistent track record of success in project management and producing results as a team and/or individual contributor.Work within appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.Willingness/ability to travel domestically, while working under a hybrid structure including onsite working 3 days per week on average from our Bridgewater, NJ Office.
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