Marketing Analytics Specialist
TBC - Palm Beach Gardens, Florida, United States,Work at TBC
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Overview
Marketing Analytics Specialist
to lead our marketing analytics efforts and provide valuable insights to drive informed business decisions. As the Marketing Analytics Specialist, you will be responsible for gathering, analyzing, and interpreting marketing data to optimize our marketing strategies, improve customer acquisition and retention, and enhance overall marketing performance. This role requires a strong analytical mindset, expertise in marketing technologies, and the ability to transform data into actionable recommendations.Reporting to the Director of NTW Marketing, the NTW Marketing Analytics Specialist will lead the collection, analysis, and interpretation of marketing data from various sources, including website analytics, social media, email campaigns, online advertising, and customer databases.This role will be a Hybrid work environment.Job ResponsibilitiesCollaborate with the Data Science team to build scalable analytics solutions to monitor trends and deliver insights.Work with the Business Intelligence team on system integrations/APIs as needed.Responsible for measuring the performance & impact of Marketing`s campaigns, programs and channels.Through data & insights, partner with marketing leaders to establish performance benchmarks, campaign targets and recommendations.Partner closely on CRM and Loyalty related projects to provide insight and guidance on targeting based on understanding of customer strategy.Bring concepts and disciplines to grow and measure share of account among customers.Work with customer care/experience team and/or directly design and deploy surveys and translate survey responses into actionable business insights.Support and extract insights from NPS and CSAT Surveys.Demonstrated capabilities in analytics.Ability to collaborate across functions and departments to drive required change and actions that drive growth.QualificationsBachelors Degree in Marketing, Data Analytics, Computer Science, Economics, Finance, Mathematics, or a related business fieldMaster’s / MBA degree preferred3+ years of experience in marketing data analysis/data automation or other relevant marketing analytics experienceExperience in Alteryx (SQL), Tableau, MapPoint, Qlikview and SAP is beneficial and preferredStrong data visualization and dashboard experienceDemonstrated ability to use data to tell a storyOutstanding strategic thinking and analytical skillsStrong knowledge of how to use data and develop modelsSkilled at applying business mathAbility to work well under pressure, handle multiple tasks, and meet project timetablesHigh level project management skillsHigh level organizational and management skillsHigh level time management skillsKnowledge of consumer industry sales and distribution preferredStrong verbal and written communication skillsProficient in Microsoft Office ToolsWilling to travel 10%BenefitsCompetitive compensation401k plan with a company match. Immediate 100% vestingComprehensive benefits including medical, dental and visionCompany paid short term disability and employer subsidized long term disabilityCompany paid life insuranceDiscounted tire and automotive servicesAnd more!TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.