Marketing Specialist/Manager
Albert A. Webb Associates (WEBB) - New York, New York, United States,![Albert A. Webb Associates (WEBB)](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Albert A. Webb Associates (WEBB)
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Overview
ResponsibilitiesMarketing Strategy Development:
Create and execute comprehensive marketing plans that align with the firm’s goals. As a Manager, lead the development of high-level strategies and oversee their implementation.Proposal Support:
Provide strategic input for proposals to market our services effectively. As a Manager, guide the proposal process and ensure alignment with overall marketing strategies.Market Research:
Conduct market research to identify trends, opportunities, and threats. As a Manager, lead research initiatives and guide adjustments to marketing strategies.Digital Presence Management:
Enhance the firm’s online presence through effective use of social media, SEO, and website content.Analytics and ROI:
Analyze marketing data and metrics to measure campaign success and ensure a strong return on investment.Collaboration:
Work closely with cross-functional teams to align marketing efforts with overall business objectives. As a Manager, lead collaborative efforts and drive marketing initiatives across departments.Training and Mentorship:
Mentor junior marketing staff and provide training on marketing best practices, if applicable. As a Manager, oversee the development of the marketing efforts and foster a culture of continuous learning.Video Content Creation:
Utilize video editing and filming skills to produce engaging marketing materials.
RequirementsExperience:Specialist: 3-5 years of increasing experience in a marketing role, preferably within the Civil Engineering industry or related fields.Manager: 5-7 years of increasing experience in marketing, with a proven track record of leading successful campaigns and managing teams.Technical Skills:
Proficiency in Adobe InDesign, Premiere Pro, and the ability to craft AI prompts.Industry Knowledge:
Familiarity with the Civil Engineering industry and Inland Southern California market is a plus.Writing Skills:
Excellent writing skills, particularly for marketing content and proposals.Analytical Skills:
Strong ability to analyze marketing data and metrics to inform decision-making.Creativity:
Innovative thinker with the ability to develop unique marketing strategies.Project Management:Specialist: Experience managing multiple projects and meeting deadlines.Manager: Demonstrated expertise in leading complex projects and guiding cross-functional teams to success.Adaptability:
Ability to adapt to changing priorities and strategies as needed.Collaboration:
Strong interpersonal skills with the ability to work effectively with diverse teams.
Preferred QualificationsEducation:
Bachelor’s degree in Marketing, Business, Communications, or a related field.Certifications:
Any relevant marketing, digital marketing, or project management certifications.Leadership:
(For Manager role) Proven leadership skills, with the ability to mentor and develop team members.
Salary Range:Marketing Specialist $66,144-$107,328Marketing Manager $73,000-$116,800