Pearson
Marketing Technology Director
Pearson - Durham, North Carolina, United States, 27703
Work at Pearson
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Overview
Pearson Marketing Technology Director Durham, North Carolina Apply Now
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description. Job Overview :
The Marketing Technology Director leads the strategic planning, implementation management, and innovation of Pearson’s marketing technology stack. This role requires a blend of marketing expertise and technological know-how, ensuring that the marketing team has the right tools and platforms to run campaigns efficiently, track performance, and drive innovation. This role will lead our Salesforce Marketing team and all Martech software supporting the sales and marketing functions. Key Responsibilities :
Develop and execute a comprehensive marketing technology strategy aligned with business goals. Collaborate with marketing, IT, data analytics, and other teams to ensure the seamless integration of technology solutions. Stay updated on emerging marketing technologies and trends, recommending new tools and platforms as necessary. Oversee the management of the company’s marketing technology stack, including Salesforce CRM systems, marketing personalization system (CDP), social media management platform, and marketing data analytics tools. Regularly assess and optimize the performance of marketing technologies to improve functionality, cost-efficiency, and ease of use. Lead the collection, management, and analysis of customer data to inform marketing strategies and decision-making. Implement and maintain data tracking, segmentation, and personalization strategies to enhance marketing efforts. Work closely with our Data Privacy office to manage GDPR and other data privacy practices. Ensure consistent tracking, measurement, and reporting of campaign performance. Manage relationships with technology vendors, negotiating contracts and ensuring the company gets the best value. Oversee the marketing technology budget, ensuring the efficient use of resources and ROI on technology investments. Lead RFP processes for selecting new marketing technologies and platforms. Lead and mentor a team of marketing technologists and analysts, fostering a culture of innovation and continuous improvement. Provide training and support to marketing teams on the use of technology platforms. Foster cross-functional collaboration between marketing, IT, and other departments to maximize technology use. Key Skills & Qualifications :
Education :
Bachelor’s degree in marketing, business, information technology, or a related field. Experience :
8+ years of experience in marketing technology, digital marketing, or IT with a focus on marketing platforms and tools. Technical Expertise :
Strong knowledge of marketing automation platforms (e.g., Salesforce Marketing Cloud, Sprinklr, CDP, Pardot). Experience with CRM systems (e.g., Salesforce). Familiarity with data analytics platforms (e.g., Google Analytics, Tableau). Leadership Skills :
Proven ability to lead cross-functional teams and manage projects from conception to completion. Analytical Thinking :
Strong data analysis and interpretation skills to derive insights from complex datasets. Communication :
Excellent communication skills, both written and verbal, with the ability to present technology concepts to non-technical stakeholders. Ability to manage multiple projects in a fast-paced environment. Strong problem-solving skills with attention to detail. Proven track record of implementing new marketing technologies and achieving measurable business results. What to expect from Pearson : Did you know Pearson is one of the 10 most innovative education companies of 2022? At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills, and Higher Education. Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description. Job Overview :
The Marketing Technology Director leads the strategic planning, implementation management, and innovation of Pearson’s marketing technology stack. This role requires a blend of marketing expertise and technological know-how, ensuring that the marketing team has the right tools and platforms to run campaigns efficiently, track performance, and drive innovation. This role will lead our Salesforce Marketing team and all Martech software supporting the sales and marketing functions. Key Responsibilities :
Develop and execute a comprehensive marketing technology strategy aligned with business goals. Collaborate with marketing, IT, data analytics, and other teams to ensure the seamless integration of technology solutions. Stay updated on emerging marketing technologies and trends, recommending new tools and platforms as necessary. Oversee the management of the company’s marketing technology stack, including Salesforce CRM systems, marketing personalization system (CDP), social media management platform, and marketing data analytics tools. Regularly assess and optimize the performance of marketing technologies to improve functionality, cost-efficiency, and ease of use. Lead the collection, management, and analysis of customer data to inform marketing strategies and decision-making. Implement and maintain data tracking, segmentation, and personalization strategies to enhance marketing efforts. Work closely with our Data Privacy office to manage GDPR and other data privacy practices. Ensure consistent tracking, measurement, and reporting of campaign performance. Manage relationships with technology vendors, negotiating contracts and ensuring the company gets the best value. Oversee the marketing technology budget, ensuring the efficient use of resources and ROI on technology investments. Lead RFP processes for selecting new marketing technologies and platforms. Lead and mentor a team of marketing technologists and analysts, fostering a culture of innovation and continuous improvement. Provide training and support to marketing teams on the use of technology platforms. Foster cross-functional collaboration between marketing, IT, and other departments to maximize technology use. Key Skills & Qualifications :
Education :
Bachelor’s degree in marketing, business, information technology, or a related field. Experience :
8+ years of experience in marketing technology, digital marketing, or IT with a focus on marketing platforms and tools. Technical Expertise :
Strong knowledge of marketing automation platforms (e.g., Salesforce Marketing Cloud, Sprinklr, CDP, Pardot). Experience with CRM systems (e.g., Salesforce). Familiarity with data analytics platforms (e.g., Google Analytics, Tableau). Leadership Skills :
Proven ability to lead cross-functional teams and manage projects from conception to completion. Analytical Thinking :
Strong data analysis and interpretation skills to derive insights from complex datasets. Communication :
Excellent communication skills, both written and verbal, with the ability to present technology concepts to non-technical stakeholders. Ability to manage multiple projects in a fast-paced environment. Strong problem-solving skills with attention to detail. Proven track record of implementing new marketing technologies and achieving measurable business results. What to expect from Pearson : Did you know Pearson is one of the 10 most innovative education companies of 2022? At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills, and Higher Education. Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
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