Associate Brand Marketing Manager - Digital
Milwaukee Tool - Milwaukee, Wisconsin, United States, 53244Work at Milwaukee Tool
Overview
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Overview
Develop marketing initiatives that build brand equity and fulfill marketing and financial objectives. Assess the needs, opportunities, and risks associated with these initiatives through research and feasibility analysis.
Work closely with Milwaukee's digital product teams to understand their business goals, roadmaps, priorities, and initiatives.
Collaborate in setting product/project objectives, and strategies, Set and manage timelines and work cross-departmentally to ensure that key milestones are met and goals are achieved.
Establish expected outcomes and performance goals for your programs and projects, measure against them, learn, and refine.
Collaborate in developing and executing annual marketing plan activities, forecasts, programs, promotions, budgets and P&L. Manage the marketing plan within the approved budget levels.
Conduct competitive market analysis to formulate recommendations for an annual brand plan, including advertising and promotional strategies as appropriate.
Coordinate the creation of digital tactics and content that might include website updates, email, knowledge base articles, videos, presentations, etc.
Develop and analyze reports from internal sources, along with syndicated data in order to identify key issues, trends and opportunities.
The TOOLS you'll bring with you:Requires a Bachelor's Degree in Marketing, Business, English, Product Development, or other customer-related field.
1-3 years' experience in marketing, preferably with a focus on digital, content, and/or inbound marketing.
Demonstrated ability to understand the bigger picture and work tactically at the same time
Verbal and written communications that are factual, clear, and user-centric
Outstanding planning and organizational skills with a demonstrated ability to balance competing demands
Solid user orientation and understanding of user journeys
Demonstrated ability to use data to make decisions
We provide these great perks and benefits:Robust health, dental and vision insurance plans
Generous 401 (K) savings plan
Education assistance
On-site wellness, fitness center, food, and coffee service
And many more, check out our benefits siteHERE
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