Senior Digital Marketing Manager
Tbwa Chiat/Day Inc - San Francisco, California, United States, 94199![Tbwa Chiat/Day Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.Imagine transforming Call Center operations with our real-time agent assist product and harnessing the power of AI with our comprehensive suite of post-call analytics and coaching tools. Born from the prestigious Stanford AI lab, Cresta was co-founded by visionary Sebastian Thrun, the genius behind Google-X, Waymo, Udacity, and more. Our company is now driven by Ping Wu, the co-founder of Google Contact Center AI and the Vertex AI platform and Tim Shi (co-founder), an early member of Open AI.Our world-class team comprises AI and ML experts, dynamic go-to-market leaders, and top-tier investors and advisors from Andreessen Horowitz, Greylock Partners, Sequoia Capital, and former AT&T CEO John Donovan. With an impressive roster of clients like Intuit, Porsche, and Verizon, and accolades from Business Insider, Forbes, and Gartner, Cresta is a startup that's capturing the world's attention. We’re also recognized on the Forbes AI50 in 2024!Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.About the role:This is your chance to lead the digital marketing strategy at one of the fastest-growing AI companies.Responsibilities:You will own the budget & strategic execution of digital advertising across Search, Social, Display, Video, Podcast, etc.Run our website conversion rate optimization program to generate more demo requests, and content downloads from key web pages.Work closely with Marketing Ops on data pipelines, campaign-level revenue reporting, and web development processes.Partner with the DG team to execute ABM campaigns on our target accounts within upmarket segments everywhere they go on the digital web.Align with creative and content teams on best-fit content for the audience, product positioning, and the post-click experience.Partner with the Inbound SDR team to optimize the process, increase enablement, and achieve sales-qualified opportunity quotas.You are a marketing leader in the organization and drive cross-functional projects that ultimately align to pipeline and revenue.Qualifications We Value:At least 4 years of digital advertising experience, ideally for a SaaS or B2B business.4+ years of experience directly managing and growing a marketing team.Excellent communication skills and comfortable presenting in executive-level settings.Ability to tie advertising spend & performance to sales pipeline results.Experience with Salesforce, HubSpot, 6sense, and multi-touch attribution software.Compensation:Compensation for this position includes a base salary, equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. We are actively hiring for this role in the US and your recruiter can provide further details.
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