Head of Growth Marketing
Ello - San Francisco, California, United States, 94199Work at Ello
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Overview
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.As one of the earliest members of a small, rapidly-growing team, you will take a leading role in developing our go-to-market strategy, as well as influencing all aspects of the business. Success in this role will lead to rapid progression in the company.ResponsibilitiesPerformance marketing: Responsible for end-to-end performance marketing strategy and management across all channels including email marketing, referral programs, and affiliates. You’ll have a specific focus on:Paid marketing: set up and run ads (initially in FB/IG), and project manage the creative machine behind them.Conversion optimization: identify bottlenecks, design experiments, and regularly ship funnel changes. Identify opportunities to improve ROAS, conversion and audience expansionChannel experimentation: Explore new scalable performance channelsQualitative customer learning: learn everything about our users (parents and children) and what makes them tick through exposure to customer calls, Facebook ad comments, product feedback, and more.Cross-functional collaboration: work with the product and engineering teams to bring your insight of both the user and the market to our product development process.Ownership: Manage the budgeting process, including forecasting. Run Daily/Weekly analysis of attribution and performance leversRequirementsClear and proven history of scaling marketing channels in a D2C business.3+ years of experience in marketing at a high-growth company, ideally a venture-backed company in the early stages of scaling.3+ years of experience in performance marketing or growth marketing.Demonstrated management experience (vendor/agency management is a plus)A deep understanding of customer behavior and how marketing should be optimized to contribute to growth goals and conversion through the user funnel.Experience using analytics tools such as Mixpanel. Experience with other tools that will allow you to excel such as Fullstory and Webflow is preferred.A track record of being highly analytical and experimental in your roleExceptional communication skills, both written and oralNice to have3+ years of experience testing and evaluating organic growth channels; this may include SEO, content, PLG or other channels.We will look for candidates who can demonstrateA results-oriented attitude: You’re a growth hacker that gets excited by the opportunity to do whatever it takes to grow. You pursue opportunities with a relentless enthusiasm to over-deliver on targets and expectations. And what you achieve has at times been noteworthy.Strategic thinking with exceptional judgment, adept at balancing big-picture vision with practical time and budget management, ensuring focused and efficient execution.A resourceful and scrappy marketing approach, thriving on finding innovative solutions to test and drive growth.Incredible communication skills: You are able to simplify, communicate, and sell ideas. You have a love for storytelling and a natural ability to engage and inspire users.An analytical mindset: You continuously evaluate things to find potential changes and improvements while solving problems on the go. You like to execute on the operational level while simultaneously developing long-term strategy.Teamwork: you have a low ego, give and receive feedback well, and prefer open, direct communication.An interest in the mission of Ello: you are excited to work hard on Ello’s mission. Education doesn’t need to be your passion but doing work that improves lives is.Here are some reasons to join usDo work that matters and make a true impact on child development at scaleBe part of an exceptional team doing exceptional work at the forefront of AITremendous career development opportunities during our exciting early phaseThrive in an inspiring, creative, and diverse environment with amazing and smart colleagues from all over the worldGet challenged and develop your professional skills with a steep learning curve from day oneOur TeamOur team has deep expertise in artificial intelligence, K-12 education, and child development across institutions such as Stanford, Berkeley, Google, Apple, and more. We were part of Y Combinator’s W20 batch and have recently closed a funding round; previously announced investors include leading US and European VCs including Project A Ventures, Reach Capital, Khosla Ventures, Homebrew, WndrCo, Human Capital, and K9 Ventures.We’re a small, collaborative team that takes each other’s voices very seriously. Because our mission is to support all children, it is critical that our team is representative of the wider community. We place significant emphasis on ensuring diversity in our team and inclusion in our culture. We want to create an environment in which we can all be our best selves, use our strengths to take Ello forward and develop our own skills. We want to have fun while working hard to do impactful things that we’re proud of – and we believe it’s possible to do both.At Ello, we view diversity as a moral imperative and a competitive advantage. We do not discriminate on the basis of race, religion, skin color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience. If you need any accommodations throughout the interview process, please reach out to erin at ello.com.About Ello Building the world's first 1:1 AI teacher.
Company Size:
11 - 50 People
Year Founded:
2020
Country:
United States
Company Status:
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