Digital Media Manager
Naterra International - Coppell, Texas, United States, 75019Work at Naterra International
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Overview
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available for this position.RESPONSIBILITIES AND ESSENTIAL DUTIESDevelop comprehensive Digital Media strategies and campaigns that will drive Naterra's growth and disrupt existing category leaders.Monitor, evaluate, and report on the performance of campaigns to optimize results.Manage media investment budgets and allocate resources to ensure objectives are met.Identify the best digital channels for optimal efficiency and ROI aligned to business and brand marketing goals.Collaborate with Marketing to develop and implement successful initiatives.Develop relationships with third-party vendors to ensure quality of services and consistently keep Naterra at the forefront of Digital Marketing.Stay abreast of changes in technology and the digital landscape to ensure competitive advantage.Leverage category, competitive, and consumer insights to support a continual test-and-learn approach to elevate marketing campaigns.Effectively communicates results to a variety of stakeholders on a weekly, monthly, quarterly cadence.EXPERIENCED REQUIREDAccredited bachelor's degree in business, marketing, advertising, or a related field requiredAt least 5 years of digital marketing experience, including vendor partnership marketing, display, social media, and SEM.Experience managing cross-channel marketing planning and execution.MUST love and be curious about data analytics and how that affects the bottom line.Start-up DNA: Willing to roll up sleeves, do foundational work, and test new approaches. Able to deftly prioritize. Comfortable with ambiguity - unhindered by change and uncertainty and can methodically work through complex problems.Experience with digital marketing tools and platforms (web analytics, Google, Facebook, Criteo, Quotient, Shopify etc.).Familiar with best practices, industry standards, and compliance for using customer data in marketing campaigns.Ensure campaigns are implemented, tracked correctly, and running optimally through analysis based on pertinent factors (ex: device, demographics, geography, customer segment, etc.) to improve predetermined KPIs.Reporting experience including pivot tables, campaign-specific overviews, targeting overviews etc. (Tableau a plus!).Proficient project planning skills to meet deadlines accurately in an environment with overlapping and potentially conflicting priorities.Ability to analyze complex, evolving situations independently, or as a team member, to arrive at productive, sustainable solutions and predictions.Advanced knowledge of Microsoft Word, Excel, and PowerPoint.WHAT WE OFFERCompetitive salary based on experienceCareer pathing and developmentHealth, dental, vision, and life insuranceMatching retirement 401k up to 4%Annual bonus program of up to 35%Travel opportunities