Communications Writer and Editor
NCPRSA - Raleigh, North Carolina, United States,![NCPRSA](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Communications Writer & Editor
to develop compelling content through engaging messaging and storytelling techniques that connects with a vast, multicultural audience and influential stakeholder groups including prospective students, parents, alumni, and donors. The
Communications Writer & Editor
develops engaging content for marketing and communications materials, writes and edits reports, news releases and feature articles, website content, presentations, video scripts, and other forms of internal and external materials. The ideal candidate will have advanced written communication skills, extensive knowledge of Associated Press (AP) writing and editing, and experience writing editorial copy and providing support for public relations initiatives and objectives. The ideal candidate will have knowledge of multiple media formats and the ability to write for different communications platforms including executive level messaging. The
Communications Writer & Editor
will support new branding initiatives and help develop a unified voice among Salem’s various communications channels.The
Communications Writer & Editor
must have strong interpersonal communication skills and enthusiasm to work with different internal groups, understand their communications and marketing needs, and translate messaging into audience friendly materials to meet marketing and communications goals and objectives. The
Communications Writer & Editor
will have a deep understanding of Salem’s various target audiences and stakeholders and how to adapt writing style based on audience preferences and the platforms used to communicate. The successful candidate reports to the Executive Director of Marketing and Communications and assists in developing comprehensive communications plans and multimedia campaigns.The
Communications Writer & Editor
helps to position Salem as one of the most esteemed liberal arts colleges for women and as the nation’s only college dedicated to elevating and expanding women’s roles in health leadership. The writer and editor also supports communications and marketing efforts for Salem Academy, a boarding and day school exclusive for girls grades 9-12. Crucial to this role, the ideal candidate will develop, manage, and maintain the agency’s content calendar by using an online management tool.Essential Duties and Responsibilities:
Serve as the primary writer and editor for Salem Academy and CollegeProactively create, develop, and manage the institution’s content calendar using an online toolWrite, create, design, distribute, and manage newslettersOversee the production of various annual reports by writing content, collaborating with our photographer for quality images, and collaborating with a graphic designer for designWrite copy, develop content, and help manage websitesDevelop strategic messaging for branding campaignsWrite copy and messaging for email marketing campaignsCollaborate with the social media manager to synergize content calendars and to ensure a unified voice across platformsCollaborate with in-house videographer to write compelling scripts for short and long form videosWrite and distribute news releases and assist with various media relations effortsCollaborate with enrollment marketing and other departments to update admissions materials for student recruitment and alumni outreachHelp to develop various marketing and communications plans and campaignsAssist in executive leadership communications, reviewing presentations, and developing talking points for speechesRequired Qualifications:
Bachelor’s degree in journalism, communications, public relations, marketing, or related fieldFive years of experience in journalism, communications, public relations, marketing, or related fieldThorough working knowledge of Associated Press (AP) writing and editingEmploy near-perfect proofreading review of documents and materialsAbility to apply discretion and judgment in evaluating implications of information release to internal and external audiencesSuperb writing, editing, content, and message development skillsStrong interpersonal skills to collaborate with individuals in varying positionsCollaborative mindset working on a team to achieve organizational goalsAbility to take initiative to outline new processes and innovative tools to support marketing and communications goalsExperience in publication and editorial processes and managing complex editorial and publication projectsExperience working in higher education or in the educational field preferredGraphic design skills a plusApplication Process:
To apply, please send a cover letter, resume, and samples of your writing to meagan.coughlin@salem.edu.
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