Marketing Manager
XPEL Technologies Corp - San Antonio, Texas, United States, 78208![XPEL Technologies Corp](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at XPEL Technologies Corp
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Overview
XPEL, Inc.
(Nasdaq: XPEL), a leading supplier ofautomotive paint protection films, window films, ceramic coatings, andcommercial/residential flat glass film, is currently seeking a MarketingManager.XPELoffers a casual, fast-paced environment in a growth-oriented company. We offer a very competitive “ TOTAL REWARDS ”package, including 401(k) matching contributions up to 4%, nearly 3 weeks ofPTO, company-paid short and long-term disability, and a comprehensive health &wellness package.Summary We are seeking a motivated andexperienced Marketing Manager to lead marketing initiatives for our non-automotiveportfolios, including architectural, marine, bicycles, etc. The ideal candidatewill be a seasoned professional with a proven track record of success indriving growth and engagement across a variety of channels.Core Duties· Developand implement comprehensive marketing strategies that align with company goals,targeting different audience types. (I.e., architects, property managers, dealers,distributors, and end-consumers).· Coordinatecross-channel marketing campaigns across various platforms, optimizingperformance based on channel-specific analytics.· Maintainand enhance XPEL's brand identity and positioning within the respective segment(i.e., marine, architectural, bicycle)· Createtargeted marketing programs to engage and nurture relationships with existingcustomers and attract new customers.· Manageall online marketing activities in partnership with Digital Marketing Manager· Workclosely with Sales, Product Development, and other departments to ensure thatmarketing strategies align with organizational objectives and market demands.· Measureand report the effectiveness of all marketing campaigns, using data to makeinformed adjustments as needed.· Responsiblefor managing the marketing budget efficiently, including forecasting andtracking of expenditures.· Conductmarket analysis to identify opportunities and threats, adapting the marketingstrategy accordingly.· Otherduties as assigned by leadershipJob Requirements5-7 years of product/service/brandmanagement experience. National/global level preferred.Possess a proven ability toincrease brand awareness among multiple target groupsAbility to travel up to 50%Prove track record of working acrossmultiple departments and with outside partnersExperience in traditionaland non-traditional communication formatsStrong digital experience.(web, social, advertising, influencers/ambassadors), as well as consumerdigital strategy and tactical developmentExercise excellent judgmentand make recommendations that balance the needs of key stakeholders.Have a strong sense of urgency,integrity, and impeccable professionalism in representing the Brand and CompanyXPEL, Inc. is an Equal OpportunityEmployer: Female / Minority / Disability / Protected Veteran / SexualOrientation / Gender Identity
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