Retail Marketing Analyst
Kia Motors America - Irvine, California, United States, 92713![Kia Motors America](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Kia Motors America
Overview
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Overview
Assist Retail Marketing Manager in planning, organizing, and prioritizing all regional marketing, advertising and promotional activities in accordance with corporate and regional objectives. Interface with dealers, DSMs, regional staff and corporate staff on all training and questions on marketing and incentive programs to ensure the proper communication and execution of such programs.Major Responsibilities
1st Priority - 30%Assist Retail Marketing Manager with the coordination of all advertising programs and activities, including dealer marketing group meetings, DAS and regional marketing stimulation fund tracking.
2nd Priority - 20%Prepare and distribute regional reports to monitor sales, digital KPIs/sales, marketing, customer satisfaction, and training activities.
3rd Priority - 20%Ad-hoc projects as requested by regional management.
4th Priority - 15%Administration of regional promotions, auto shows, training and incentive programs.
5th Priority - 10%Administer special incentive programs, including the communication of all regional marketing and incentive programs to dealers, DSM’s, regional and corporate staff, monitoring of payments, and enforcing policies and procedures with dealers.
6th Priority - 5%Assist and administer Digital Marketing & Advertising, digital communications and digital education activities for Regional Management, Field Staff and dealers.
Education/Certification
Bachelor’s or equivalent work experience required.Overall Experience
0-3 years’ work or internship experience required.Directly Related Experience
Wholesale automotive, merchandising, marketing or advertising experience is a plus.Position Requirements:Occasional travel may be required.May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.Perform other duties as assigned.Ability to relocate to a new location if requested by company.Skills
Excellent communication skills required (written and oral)Excellent communication skills and interpersonal skills, both verbally and in writing.Strong PC Skills: Microsoft Office Tools: Word, Excel, Power Point and Office 365.High level organizational, planning and analytical skillsStrong PC knowledge in Windows-based environment to include MS Office software with an emphasis on Word, Excel and Power Point.Adapting to ChangeManaging RiskDriving Continuous ImprovementChampioning Customer NeedsCommunicating EffectivelyDelivering High Quality WorkEntrepreneurial ThinkingManaging ResourcesCHALLENGE - Solving Complex ProblemsCOLLABORATION - Building and Supporting TeamsCUSTOMER - Serving CustomersGLOBALITY - Showing Community and Social ResponsibilityPEOPLE - Interacting with People at Different LevelsPay Range$52,297.00 - $72,861.17Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.Disclaimer : The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
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Advertising, Intern, Outside Sales, Marketing, Automotive, Entry Level, Sales
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