Orlando Harley-Davidson
Marketing Event Coordinator
Orlando Harley-Davidson - Orlando, Florida, United States
Work at Orlando Harley-Davidson
Overview
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Overview
Overview
We are seeking a highly energetic and detail-oriented Marketing & Events Coordinator to join our dynamic Orlando Harley-Davidson team, part of American Road Group, one of the largest and most influential Harley-Davidson dealership groups in the United States.
The ideal candidate will be highly charismatic, love working with the public and be responsible for all internal and external customer communication, marketing/advertising, planning, executing, and overseeing a variety of events, and tracking the success of all marketing/events initiatives.
This role requires strong communication skills, creativity, and the ability to manage multiple tasks simultaneously. The Marketing & Events Coordinator will work closely with clients, vendors, and team members to create memorable experiences.
5 day on site work week. Must be willing to work Saturdays and evenings as needed. Harley-Davidson/motorcycle industry experience preferred but not required.
Direct Reporting Directly responsible for on-site contracted event help (bikini bike wash, promo models, etc…)
Oversee the plan and execution of dealership events · Generate annual event schedule & budget for dealership · Track all expenses · Attendance and oversight at every dealership event, both onsite and offsite · Communicate regularly with the on-site team and report back to CMO as needed
In Store Visibility · Responsible to ensure all marketing/event materials in store are posted, current and look professional · Overall maintenance of customer lounge and any/all marketing storage areas · Maintain all company bulletin boards with customer information · Responsible for overall look/feel of dealership(s) and maintaining signage as outlined by HDMC
Marketing Communication · Create and implement weekly marketing cadence for each store · This includes but is not limited to emails, ad placement, text messaging, all external communication · Responsible to keep dealership staff up to date on all events & promotions · Attendance on weekly marketing call · Pass out marketing collateral material externally · Ensure external presence within the community is fresh and relevant · This includes but is not limited to all community relations, charitable initiatives · Work directly with Graphic Designer for graphics needed
Tracking · Tracks spend/ROI/expense vs revenue on all marketing initiatives and events · Utilize the ARG Marketing Drive daily · Work with ARG Marketing Team to generate new ideas on tracking · Utilize Dropbox, Constant Contact, 7Media and other outlets for analytics · Stay up to date and fully utilize Harley-Davidson Motor Company promotions, Marketing Development Fund/Co-op dollars within your market
Social Media/Digital · Create social media presence on all outlets that is relevant within the industry · Includes but is not limited to Facebook, Instagram, TikTok, LinkedIn, Google My Business · Create and follow social media outline with daily posting even when not in the office · Generate new and fresh ideas for social media presence for dealership(s) · Respond to social media comments in a timely manner across all channels · Adhere to ARG social media guidelines
Donation Requests/Charitable Initiatives · Collect all external donation requests and always respond in a timely manner · Work with CMO and General Manager to decide where donations are going · Prepare and execute any store promotion as directed · Stay in tune to H-Dnet (Harley-Davidson intranet system) and customer culture to help direct our initiatives
Departmental Features · Coordinate departmental promotions working with the other ARG Marketing Managers as directed by CMO · Contribute ideas for dealership network wide promotions and campaigns to drive traffic · Follow all-ARG calendar of promotions
Marketing Support · Help coordinate all in store meetings such as employee meetings, HD meetings, training sessions, etc. · Support company employee communication initiatives by maintaining bulletin boards, etc. · All other duties as assigned by CMO
Physical demands: Frequently works on the computer in an office setting. Must be able to remain in a stationary position, stand or kneel 50 – 75% of the time. Requires moving, lifting, or carrying up to 50 lbs. The noise level in the work environment is usually loud. Occasionally exposed to exhaust fumes or other airborne particles.
The ideal candidate will be highly charismatic, love working with the public and be responsible for all internal and external customer communication, marketing/advertising, planning, executing, and overseeing a variety of events, and tracking the success of all marketing/events initiatives.
This role requires strong communication skills, creativity, and the ability to manage multiple tasks simultaneously. The Marketing & Events Coordinator will work closely with clients, vendors, and team members to create memorable experiences.
5 day on site work week. Must be willing to work Saturdays and evenings as needed. Harley-Davidson/motorcycle industry experience preferred but not required.
Direct Reporting Directly responsible for on-site contracted event help (bikini bike wash, promo models, etc…)
Oversee the plan and execution of dealership events · Generate annual event schedule & budget for dealership · Track all expenses · Attendance and oversight at every dealership event, both onsite and offsite · Communicate regularly with the on-site team and report back to CMO as needed
In Store Visibility · Responsible to ensure all marketing/event materials in store are posted, current and look professional · Overall maintenance of customer lounge and any/all marketing storage areas · Maintain all company bulletin boards with customer information · Responsible for overall look/feel of dealership(s) and maintaining signage as outlined by HDMC
Marketing Communication · Create and implement weekly marketing cadence for each store · This includes but is not limited to emails, ad placement, text messaging, all external communication · Responsible to keep dealership staff up to date on all events & promotions · Attendance on weekly marketing call · Pass out marketing collateral material externally · Ensure external presence within the community is fresh and relevant · This includes but is not limited to all community relations, charitable initiatives · Work directly with Graphic Designer for graphics needed
Tracking · Tracks spend/ROI/expense vs revenue on all marketing initiatives and events · Utilize the ARG Marketing Drive daily · Work with ARG Marketing Team to generate new ideas on tracking · Utilize Dropbox, Constant Contact, 7Media and other outlets for analytics · Stay up to date and fully utilize Harley-Davidson Motor Company promotions, Marketing Development Fund/Co-op dollars within your market
Social Media/Digital · Create social media presence on all outlets that is relevant within the industry · Includes but is not limited to Facebook, Instagram, TikTok, LinkedIn, Google My Business · Create and follow social media outline with daily posting even when not in the office · Generate new and fresh ideas for social media presence for dealership(s) · Respond to social media comments in a timely manner across all channels · Adhere to ARG social media guidelines
Donation Requests/Charitable Initiatives · Collect all external donation requests and always respond in a timely manner · Work with CMO and General Manager to decide where donations are going · Prepare and execute any store promotion as directed · Stay in tune to H-Dnet (Harley-Davidson intranet system) and customer culture to help direct our initiatives
Departmental Features · Coordinate departmental promotions working with the other ARG Marketing Managers as directed by CMO · Contribute ideas for dealership network wide promotions and campaigns to drive traffic · Follow all-ARG calendar of promotions
Marketing Support · Help coordinate all in store meetings such as employee meetings, HD meetings, training sessions, etc. · Support company employee communication initiatives by maintaining bulletin boards, etc. · All other duties as assigned by CMO
Physical demands: Frequently works on the computer in an office setting. Must be able to remain in a stationary position, stand or kneel 50 – 75% of the time. Requires moving, lifting, or carrying up to 50 lbs. The noise level in the work environment is usually loud. Occasionally exposed to exhaust fumes or other airborne particles.