Marketing Manager
Smoker & Company - Ephrata, Pennsylvania, United States, 17522Work at Smoker & Company
Overview
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Overview
Collect quantitative and qualitative data from marketing campaignsPerform market analysis and research on competitionSupport the marketing team in daily administrative tasksAssist in marketing and advertising promotional activities (e.g. social media, direct mail and web)Prepare promotional presentationsHelp distribute marketing materialsManage and update company database and customer relationship management systems (CRM)Help organize marketing eventsConduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)Design and implement successful marketing campaignsSet up tracking systems for online marketing activitiesTrack progress with Marketing Managers and/or Marketing SpecialistsIdentify and analyze competitorsPrepare reports by collecting and analyzing sales dataCollaborate with the design department to produce promotional materialsCraft clear product marketing copyOrganize promotional activities for new products/servicesRequirementsStrong desire to learn along with professional driveExcellent verbal and written communication skillsExcellent knowledge of MS OfficeFamiliarity with marketing computer software and online applications (e.g. CRM tools like ZoomInfo, Online analytics and Google AdWords)Passion for the marketing industry and its best practicesCurrent enrollment in a related BS or Masters degreeProven work experience as a Marketing Coordinator, Marketing Officer or similar roleKnowledge of traditional and digital marketing toolsExperience with research methods using data analytics softwareExpertise with SEO/SEM campaignsSolid computer skills, including MS Office, web analytics and Google AdwordsFamiliarity with Customer Relationship Management and Content Management System softwareExcellent communication and presentation skills