Senior Director, Marketing - Job ID: SrDCKI
Ascendis Pharma - Princeton, New Jersey, us, 08543![Ascendis Pharma](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues.
Guided by our core values of Patients, Science, and Passion, we use our TransCon® drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.
Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills.Position SummaryThe Senior Director, Marketing is responsible for leading the development of US strategic and tactical marketing plans for TransCon PTH for the treatment of hypoparathyroidism to achieve brand and organizational objectives. The Senior Director plays a key leadership role in the endocrinology business and is a member of the US Marketing Leadership Team.The Senior Director demonstrates marketing excellence in brand strategy, understanding of the marketplace and competitive environment and ability to integrate customer insights into impactful commercial strategies. This role will begin with 1 direct report and a supportive team of highly experienced colleagues across the commercial team; leading, inspiring, developing and driving accountability to achieve brand objectives.The Senior Director is responsible for ensuring the successful performance for TransCon PTH in the US market and align brand positioning, messaging and key tactics working closely with the cross-functional partners. She/he will also need to demonstrate strong leadership, collaboration, and the ability to set a vision and lead through change.The Senior Director reports to the US Head of Marketing. This is a hybrid position working three days a week in Ascendis’s Princeton, NJ office.Key ResponsibilitiesKey Responsibilities
Implement initiatives that maintain a detailed understanding of key stakeholder needs with a long-range approach to brand planningEffectively partner with all key stakeholders such as Sales, Market Access, Commercial Operations to ensure successful design and execution of brand plans and disease education.Partner with cross-functional teams to ensure that market insights are aligned with strategyCultivate and appropriately leverage strong external relationships such as thought leaders, key customers, and professional organizationsClosely monitor competitive activities and develop and implement strategies to proactively overcome competitive threatsEstablish key commercial objectives and utilizes KPIs to drive decision-making and measure success of marketing initiativesDevelop and maintain strong relationships with Medical, Regulatory, and Legal to coordinate commercial strategyManage P&L and work closely with stakeholders to ensure alignment around business- planning processes and timelinesEffectively lead in an environment of strict compliance to all appropriate company and regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectivesSuccessful people management experience leading teamsSet a positive example for others including demonstrating the Ascendis Pharma valuesRequirementsBachelor’s degree required, MBA or other advanced degree preferred10+ years pharmaceutical and/or bio-technology industry commercial experienceSmall company/biotech experience highly desirableProven experience in a Marketing Leadership role, with a track record of driving financial results in highly competitive marketsStrong strategic planning experience which includes evaluation and sizing markets, segmentation of markets and customers, development of clinical and economic value propositions and designing impactful customer model to achieve commercial objectivesExperience in project, agency, and budget management and managing multiple prioritiesRare disease marketing experience preferredDemonstrated ability to strategically create and implement a multidimensional brand plan including branded and unbranded toolsAbility to influence and negotiate with key internal stakeholders and various cross functional partners across the organizationExcellent problem-solving skills and the ability to work with high levels of ambiguityStrong communication skills, both written and verbal, with experience presenting to Executive Leadership, KOLs and field-based teamsProfessionalism and high integrity, with the ability to lead by exampleKnowledge of current legal, regulatory and compliance climateStrong communication and interpersonal skills along with the ability to influence othersAbility to travel up to 25% both domestically and internationallyA note to recruiters:We do not allow external search party solicitation.
Presentation of candidates without written permission from the Ascendis Pharma Inc Human Resources team (specifically from: Talent Acquisition Partner or Human Resources Director) is not allowed.
If this occurs your ownership of these candidates will not be acknowledged.BenefitsMedical insuranceVision insuranceDental insurance401(k)Paid maternity leavePaid paternity leaveCommuter benefitsDisability insurance