Senior Marketing Manager, Paid Media (R-16458)
Dun & Bradstreet - Jacksonville, Florida, United States, 32290Work at Dun & Bradstreet
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Overview
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Essential Key Responsibilities
Support strategy development and execution for Enterprise paid media campaigns, managing programs across various platforms such as display advertising, search engine marketing, and paid social.Collaborate with the demand generation team to strategize and execute paid media and paid search programs.Test and experiment with new digital channels and tactics to find opportunities for growth and innovation.Monitor and analyze campaign performance, supporting paid marketing performance reporting efforts.Support invoicing, data pulls and processing, creative projects, and packaging of materials for agencies.Additional duties as assigned.Skills and/or Certifications
8-12 years of experience in communication, marketing, or related field.Ability to develop and execute comprehensive digital marketing strategies aligned with business goals.Experience running full funnel media and working with agencies.Demonstrated fluency in digital programs, operations, and technology.Hands-on proficiency with paid search and Google Tag Manager.Demonstrated proficiency with Asana Project Management tools.Ability to evaluate a request or situation and prioritize based on effort vs impact.Exceptional communication skills, both written and verbal, with the ability to communicate and collaborate across teams and to stakeholders.Experience with Adobe Analytics, Google Analytics, and LiveRamp is a plus.Experience working in a matrixed environment, supporting multiple areas of the business.An understanding of Agile concepts is required, experience with Scaled Agile (SAFe) Framework a plus.Ability to work independently and collaboratively in a fast-paced environment and be proactive in anticipation of business needs.Education and Experience
Bachelor's Degree - RequiredMaster's Degree - Preferred
Benefits We OfferGenerous paid time off in your first year, increasing with tenure.Up to 16 weeks 100% paid parental leave after one year of employment.Paid sick time to care for yourself or family members.Education assistance and extensive training resources.Do Good Program: Paid volunteer days & donation matching.Competitive 401k & Employee Stock Purchase Plan with company matching.Health & wellness benefits, including discounted Wellhub membership rates.Medical, dental & vision insurance for you, spouse/partner & dependents.Learn more about our benefits: http://bit.ly/41Yyc3d.
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