Public Relations Manager
The Source and Recruit Co. - Austin, Texas, us, 78716Work at The Source and Recruit Co.
Overview
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Overview
Shop LC, headquartered in Austin, Texas, is an innovative electronic retailer specializing in jewelry and lifestyle products. Through live broadcasts, digital platforms, and social media, they reach over 80 million homes across the U.S., delivering products with a mission to "Deliver Joy." Shop LC is part of the Vaibhav Global Limited (VGL) family, a global company with operations in India, the UK, Germany, and more. Together, their retail arms ship 50,000 products daily and are deeply committed to sustainability and community support through their
Your Purchase Feeds...
program, which has provided over 40 million meals to children in need globally.
Position Overview
As the Public Relations and Corporate Social Responsibility (CSR) Manager, you will be at the forefront of shaping Shop LC's U.S. brand image and fostering positive relationships with key stakeholders. This role is pivotal in crafting strategic PR initiatives, managing media relations, and leading CSR projects that reflect the company's values and commitment to the community and environment.
Key Responsibilities
Strategic PR Planning : Develop and execute PR strategies to boost brand visibility and engagement in the U.S. market.Media Relations : Build and nurture relationships with U.S. media outlets, journalists, and influencers to ensure positive press coverage.Content Creation : Write and distribute compelling press releases and media materials to communicate brand initiatives and key messages.Brand Representation : Serve as Shop LC's spokesperson, ensuring consistent messaging across all U.S. communication channels.Event Management : Plan and coordinate PR events, product launches, and media briefings to maximize brand exposure.Social Media Collaboration : Work with the marketing team to align PR efforts with social media strategies and engage with U.S. audiences.CSR Leadership : Develop CSR programs that reflect Shop LC's values, fostering community and environmental impact in the U.S.Partnerships : Establish and manage partnerships with U.S.-based organizations and charities to enhance CSR efforts.Performance Tracking : Measure the success of PR and CSR initiatives, analyzing metrics such as media coverage and community impact.Compliance : Ensure all activities adhere to U.S. legal and ethical standards.Leadership and Team Management
Team Leadership : Lead and inspire your team, ensuring high levels of productivity, service, and quality.Communication : Keep the team informed and aligned with company policies and performance expectations.Development : Conduct regular performance evaluations, one-on-one meetings, and support talent growth across the department.Strategic Staffing : Manage staffing levels to ensure the team remains agile and responsive to changing business needs.Qualifications
Bachelor's degree in Communications, Public Relations, Marketing, or a related field; a Master's degree is preferred.5+ years of PR or corporate communications experience, preferably within U.S. retail or e-commerce.Strong U.S. media relations experience with a proven ability to secure positive coverage and handle crisis communications.Excellent communication skills, both written and verbal, tailored to U.S. audiences.Strategic thinking with a track record of implementing innovative PR and CSR initiatives.Event planning, social media management, and stakeholder engagement experience in the U.S. market.Knowledge of CSR principles, sustainability practices, and community engagement in the U.S.Strong project management skills and the ability to prioritize effectively in a fast-paced environment.Proficient in Microsoft Office, social media platforms, and PR measurement tools.Commitment to diversity, equity, and inclusion within the U.S. context.Physical Requirements
Ability to sit for extended periods and use a computer.Must be able to lift up to 20 pounds, with accommodations if needed.Benefits
Health and Insurance : 100% company-paid medical, dental, vision, and life insurance for employees.Retirement : 4% 401(k) matching and profit sharing twice annually.Paid Time Off : Up to 15 days of PTO, plus maternity/paternity leave, holidays, and paid volunteer time.Additional Perks : Employee discounts, tuition reimbursement, short- and long-term disability coverage, and more.Learning and Growth : A dynamic work environment with opportunities to take on exciting projects that align with your interests.
Join the Team
Are you ready to make an impact by driving brand visibility and leading initiatives that contribute to the greater good? If so, Shop LC invites you to apply for the PR and CSR Manager role. This is your opportunity to play a pivotal role in shaping our U.S. narrative and delivering joy to our customers and communities.
Equal Opportunity Statement
Shop LC and The Source and Recruit Company d.b.a. Osprey Technical Recruitment are committed to creating an inclusive environment for all employees and applicants, regardless of race, religion, gender, sexual orientation, or disability. We encourage candidates from all backgrounds to apply.