Performance Marketing Consultant; Consumer Card Acquisition
Truist - Charlotte, North Carolina, us, 28230![Truist](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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**Regular or Temporary:**
Regular
**Language Fluency:**
English (Required)
**Work Shift:**
1st shift (United States of America)
**Please review the following job description:**
This role will be office-centric (4 days/week in office, 1 day flexible) working out of either our Charlotte or Atlanta offices.
The Performance Marketing and Personalization team at Truist seeks to deliver caring and engaging communications to clients in a timely and relevant manner, enabled by a deep understanding of those clients, their needs, and their preferences.
The Marketing Consultant for Consumer Card Acquisition will be responsible for leading the development and socialization of critical, cross-channel experiences that drive demand generation and fuel new account growth for the Trust Card portfolio -- leveraging client signals, advanced analytical insights, and opportunity events whenever possible. Success will require collaboration with key stakeholders across the organization to gain buy-in, and close partnership with the key partners across the enterprise, including other stakeholders within Marketing; LOB (product and channel); Analytics; Technology; Finance; Risk; and Operations.
This is a highly visible role, which offers significant opportunity for innovation, creativity, and leadership. You must be a data-driven strategic thought leader, a motivated self-starter, an effective communicator, and have excellent relationship-building skills, with a passion for driving acquisition and engagement to meet business goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job.
Other duties may be performed, both major and minor, which are not mentioned below.
Specific activities may change from time to time.
+ Apply a strong understanding of current and future state of card lending to anticipate, identify and act upon opportunities driven by customer trends, regulation, or competitors.
+ Leverage data and insights to design, build and deploy impactful card marketing experiences with a customer-first approach, grounded in client needs; continuously optimize product marketing based on learnings from program results, research and insights, VOC, and industry best practices.
+ Lead key strategic marketing initiatives focused primarily to drive new account and sales growth in an omni-channel environment.
+ Collaborate and translate the line of business key objectives and priorities into an annual strategic marketing plan including management of the marketing budget process and allocation.
+ Communicate, build, and manage relationships across regional and internal partners (product, marketing, risk, insights, servicing, technology, legal, line of business) to support market growth plans. Articulate to colleagues at all levels on the strategic direction, progress on execution, and results.
+ Continually test and iterate on marketing strategies, messaging, and channels to identify optimal approach for our audience. Employ A/B testing, multivariate testing, and other experimentation techniques to refine campaign performance and ultimately improve engagement and conversion rates.
+ Apply strong risk management practices to ensure compliant use of data and content across client facing marketing campaigns and targeting strategies.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
+ Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
+ In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Performance Marketing discipline.
+ 5+ years of consumer credit card or payment product marketing experience
+ 5+ years of digital acquisition marketing; Proven expertise in leveraging digital marketing channels to drive business growth
+ Knowledge of client needs and competitive landscape and the factors that differentiate Truist and its competitors in the market
+ Demonstrated experience in developing and project managing marketing campaigns working across various partners in deliver of programs.
+ Analytical skill, with an ability to get into the data and draw practical conclusions and insights
+ Demonstrated ability to "make things happen" (e.g. can execute and get things done)
+ Strong partnership and collaborative style with outstanding communication skills: written, verbal and presentation
+ Ability to thrive in a fluid environment with managing multiple priorities
+ Superior verbal and written communication skills, excellent interpersonal skills
+ High attention to detail and accuracy
+ Creative and innovative
+ Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
+ Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
Preferred Qualifications:
1.
MBA or Master's degree in related field
2.
Ten years of related experience
3.
Previous experience in financial services
4.
Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Sitting/Standing/Walking/Bending/Lifting
Sitting (if checked, indicate frequency)
Constantly (More than 50% of the time)
Standing (if checked, indicate frequency)
Frequently (25% - 50% of the time)
Walking (if checked, indicate frequency)
Frequently (25% - 50% of the time)
Bending (if checked, indicate frequency)
Occasionally (Less than 25% of the time)
Lifting (if checked, indicate pounds)
Up to 25 lbs.
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel (Must select one)
Up to 25%
**General Description of Available Benefits for Eligible Employees of Truist Financial Corporation:**
All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site (https://benefits.truist.com/)
. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
**_Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace._**
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