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PlayOn is searching for a Creative Director to cast the vision for a cohesive, bold, and relevant brand identity across its different product lines and oversee the team responsible for all marketing design touchpoints. This person will work collaboratively and nurture a strong visual identity that sets the tone for the future of youth sports.

The Creative Director will build and lead a team of designers and creatives, shaping the visual direction of PlayOn and its sub-brands. This role requires strategic vision, expert-level design craft, and exceptional leadership skills. You will be the driving force behind the brand’s evolved identity, creating high-impact digital ads, landing pages, Meta ads, email campaigns, and more. The ideal candidate has a proven track record of conceptualizing bold ideas and translating them into cohesive, effective designs.

The best candidate will have a strong portfolio demonstrating work across various channels such as web, CRM, in-app messaging, social media, display, and video, showing how they’ve brought brand identity to life. Passionate about building a creative culture, you’ll coach your team to deliver excellence, drive business impact, and maintain a top-tier consumer brand experience. You will serve as an internal evangelist for a cohesive brand identity and visual expression.

Outcomes you’ll deliver:

1. Increase in new paying subscribers through effective creative campaigns.
2. Positive brand affinity among target audiences.
3. Demonstration of creative excellence via team retrospectives.

In this role, you can expect to:

• Set the creative direction and inspire a cross-functional team to deliver impactful, on-brand creative work.
• Develop and maintain a differentiated brand identity for PlayOn and its sub-brands.
• Work with marketing, product, and business teams to develop creative concepts supporting campaigns and brand positioning.
• Oversee the design of digital assets like Meta ads, email campaigns, landing pages, and social media graphics.
• Use data to inform creative decisions and optimize campaign performance.
• Lead, mentor, and inspire a team of designers, fostering a collaborative culture.
• Introduce innovative approaches such as interactive content and video storytelling.
• Collaborate with cross-functional teams to execute creative initiatives seamlessly.
• Stay updated on industry trends and emerging design technologies.

Qualifications:

• 10+ years in senior marketing creative roles, with 5+ years managing a high-performing team.
• A strong portfolio demonstrating leadership across various marketing channels.
• Experience in growing and leading creative teams, fostering collaboration, and motivating excellence.
• Ability to think strategically and balance creativity with business goals.
• Expertise in brand development, visual design, motion, animation, and responsive UX design.
• Proficiency in modern design software (Sketch, Figma, etc.), and basic video production skills.
• Bachelor's degree required; Master’s preferred. In-house design experience is a plus.

How You Play:

• Ownership: Take responsibility for outcomes, prioritize objectives, and adapt quickly.
• Team over Stars: Build relationships, rally around goals, and help others succeed.
• Growth: Seek opportunities to learn and embrace challenges.
• Fairness: Make objective decisions considering long-term impacts and diverse perspectives.