Director of Product Marketing, Wearables Artificial Intelligence
META - Burlingame, California, United States, 94010![META](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The following information aims to provide potential candidates with a better understanding of the requirements for this role.We’re looking for an experienced Product Marketing Director to build and lead a team of product marketers working on a suite of AI consumer experiences for emerging wearable products. This person will be responsible for influencing early stage product development and leading go-to-market strategy for our AI experiences. The ideal candidate will be able to earn the trust of executive leadership and cross-functional partners in Product Management, Marketing, Sales, PR, and other teams, and they will bring a strong customer and business focus to what AI technology can deliver on our product. The role will report into the Director of Product Marketing, Wearables Software.Responsibilities
Build and lead a high performing team of software and developer product marketers, managing team performance and supporting career development and growth.Manage a portfolio of AI and multi-modal AI powered products and help shape our strategy around establishing product market fit that guides product development and sales objectives.Work hands-on with key stakeholders to advance project milestones and drive product market fit, including but not limited to prioritizing audience use cases and needs, identifying and sizing key markets to target, and constantly monitoring engagement and NPS.Partner with product leadership to influence product and business strategy with a view of customer needs and market opportunities.Design and lead go-to-market strategy, communications, and execution in partnership with key stakeholders, such as Product Management, Marcom, Communications, and Product Growth teams to ensure we achieve our business goals and objectives.Consistently build strong internal partnerships, influence, resolve conflict, build alignment, and work effectively across teams to execute strategy.Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives.Minimum Qualifications
15+ years of experience in product marketing, product management, management consulting, business strategy or a similar field.8+ years of demonstrated people management experience coaching and developing team members, including experience managing other leaders.Track record of building partnerships with Product Management and cross-functional teams, and shaping multi-year product roadmaps and go-to-market strategies.Leadership experience in a global role and knowledge of diverse cultural, social and business landscapes.Experience owning and overseeing multiple portfolio areas and marketing vision while creating buy-in and enthusiasm from peers, individual contributors, and other leaders.Experience influencing and leading strategies across multiple lines of business and matrixed teams.Experience identifying and analyzing complex, long-term, critical problems facing the relevant areas of the business and driving solutions for them.Understands organizational health, can articulate an organizational vision, and can effectively diagnose and make recommendations to solve complex issues that may span multiple teams.Preferred Qualifications
Experience managing a multi-disciplinary team.Experience bringing new products to market.Experience and/or domain knowledge in artificial intelligence, augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms.Experience driving organizational health and an organizational vision.Experience with founding or leading a company or division and/or launching products and businesses.
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