Global Director, Marketing (Abbott Heart Failure)
Abbott - Pleasanton, California, United States, 94566![Abbott](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Abbott
Overview
- Apply
Overview
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityJOB DESCRIPTION:
Want to play a leading role in redefining the future of Heart Failure? This opportunity plays a crucial role in driving care model innovation for heart failure. You will partner with the executive leadership team as we develop, refine and execute our hemodynamic monitoring franchise strategy for short and long-term growth. You will help develop and drive organic and inorganic growth strategies and tactically execute on the key insights your team delivers.Drive franchise-level decisions that are strategic, tactical, and operational.Focal point for the Division with regards to category market knowledge, planning and execution and achievement of business objectives. Responsible for the franchise and category lifecycle management, from generation of customer and market insights to concept and product/solution development and launch.Stays ahead of category competition both direct and indirect, able to understand implications and shape strategic decision-making.Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle to product development.Uses market research, customer input, internal stakeholder feedback and other means to ensure profitable and differentiated products are delivered to market. Ensures that appropriate customer requirements and design inputs are crafted to guide the development team.Provides leadership and direction to R&D and support organizations throughout development cycle (e.g., trade-off analysis across customer, financial and timeline impacts).Directs go-to-market strategy for new product launches, including definition of and segmentation of the market, targeting and positioning, new product reimbursement landscape and all aspects of the marketing mix (product, price, promotion, and sales enablement).Owns the product brand strategy and messaging architecture.Ensures launch and post-launch success by providing support to regional commercial organizations and on-market teams through successful launch.Participates in strategic planning initiatives such as portfolio management process and long-range strategic planning to ensure profitable growth opportunities are supported.Be a highly experienced leader and good people manager.EDUCATION ANDEXPERIENCEYOU’LL BRINGRequiredBachelor’s degree required.At least 8 of progressively responsible brand experience, preferably in implantable medical devices.Ability to influence senior-level stakeholders and confidently recommend a point-of-view based on insights and data.Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management.Data analysis and financial skills are critical.Record of successful talent development through direct or indirect reporting relationships.Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.Excellent interpersonal skills to collaborate with a multitude of functions, outstanding communication and presentation skills. Strong analytical ability and understanding.PreferredMBA strongly preferred due to the business complexity and P&L responsibility of the position.Experience in Cardiac Implantable Medical Devices.Apply Now* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbottand on Twitter @AbbottNews and @AbbottGlobal.Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdfThe base pay for this position is$186,300.00 – $372,700.00 In specific locations, the pay range may vary from the range posted.JOB FAMILY: Product Management DIVISION: HF Heart Failure LOCATION: United States > Pleasanton : 6101 Stoneridge Dr ADDITIONAL LOCATIONS:
WORK SHIFT: Standard TRAVEL: Yes, 25 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf#J-18808-Ljbffr