Communications and Marketing Specialist
City of Elk Grove - Elk Grove, California, us, 95759![City of Elk Grove](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at City of Elk Grove
Overview
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Overview
The Ci
ty of Elk Grove is now accepting applications for the position of
COMMUNICATIONS AND MARKETING SPECIALIST Telling the Citys story in a way that engages, informs, inspires, and connects us with the community and followers from throughout the region is at the heart of the work we do in the Public Affairs Department. As a highly visible division of the City Managers Office, were seeking a talented communicator who can curate content for print and digital media. The ideal candidate will be a skilled writer, storyteller, and project manager with the know-how to develop compelling and engaging social media content, write and edit newsletters, create reels and short videos for social media platforms, as well as other related tasks. They will also have a strong understanding, interest, and ability to incorporate Diversity, Equity, and Inclusion in their work. This position will collaborate with talented in-house designers and multiple departments across the organization to transform ideas into content and campaigns that will be shared with key audiences. The successful candidate will have a thorough understanding of branding, strong writing and communication skills, able to present their ideas effectively, juggle multiple projects at once, and respond adeptly to feedback. They will also have the ability to meet multiple deadlines without compromising quality and will be consumed with learning the latest communication trends and technologies.
The City of Elk Grove is a City Welcome to All. We strive to reflect the community we serve in our materials and are always looking for ways to improve. If you have a knack for flack, love to learn, and want to make a difference through service, apply today!Tentative Recruitment Timeline (subject to change)Filing Deadline
:
11:59 P.M. on
September 9, 2024Oral Board Interviews: September 24, 2024
(Virtual)
Selection Interviews: October 8, 2024 (In Person)
The City offers a competitive salary and generous benefit package including CalPERS retirement benefits, a deferred compensation match and more.
Why work for the City of Elk Grove? Proud Heritage. Bright Future.
Community ProfileElk Grove is a vibrant, family-friendly community of approximately 178,124 people in the Sacramento, California region, located 14 miles south of the State Capital and 60 miles east of the Bay Area. Elk Grove is a young, ethnically diverse, modern city that was incorporated in 2000. Elk Grove has low crime, excellent schools, over 100 community parks and 28 miles of trails, plentiful dining and shopping options, numerous annual events and festivals, and over 270 sunny days per year.Representative Duties
DEFINITION
Under general supervision performs and supports a wide variety of communication and marketing projects to promote the Citys brand, department programs, and City projects; develops content and prepares marketing plans for city projects; cultivates the Citys social media presence; performs community outreach to expand public awareness and education on city services; coordinates the creation, production, and delivery of city print and digital newsletters, signage and street banners; utilizes video and other current technologies in social media messaging, staff a City Commission or Committee, and performs data tracking and analysis of marketing and engagement efforts.
SUPERVISION RECEIVED AND EXERCISED
Receives general supervision from the Public Affairs and Communications Manager. Exercises no direct supervision over staff.
CLASS CHARACTERISTICSThis is a journey level specialist classification performing the full range of duties assigned. Employees at this level receive only occasional instruction or assistance as new or unusual situations arise and are fully aware of the operating procedures and policies of the work unit. This classification works directly to support the Public Affairs and Communications Manager with content creation, communication, and marketing efforts for internal and external customers. The Communications and Marketing Specialist is distinguished from the Multimedia Specialist series in that the latter focuses on the operation and maintenance of City-wide multimedia systems, including website management, graphic design, A/V operation, and video production. The Communications and Marketing Specialist is distinguished from the Community Events Specialist in that the latter focuses on planning and coordination of events held within the City of Elk Grove.
EXAMPLES OF TYPICAL JOB FUNCTIONS (Illustrative Only)Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.
Creates, updates, edits, and publishes content for a variety of messaging platforms (i.e. print, electronic, social media, web, mobile, broadcast, etc.) and audiences (i.e. internal and external), creating broad public awareness and understanding. and effectively communicating the Citys message.Assists with the planning and development of communications and marketing strategies for City programs, activities and services; fosters public awareness of available services, programs and events.Schedules and manages content for the Citys social media accounts.Coordinates and/or prepares materials to support the Citys marketing and communications efforts.Researches and writes articles, brochures, reports, social media posts, website content, press releases, and fact sheets pertaining to City issues, activities or events.Acts as a liaison for a City Commission or Committee.Coordinates newsletter projects for the Citys internal and external audiences.Coordinates various marketing and communication programs including but not limited to the event advertising signage and street banner programs.Implements and administers marketing and outreach plans for community engagement, including social marketing campaigns, training and education, and multimedia promotional materials.Provides technical support to other city staff in developing, maintaining, and implementing comprehensive outreach and education programs.Researches and makes recommendations on issues related to public relations.Delivers clear, concise, and effective verbal and written communications. Assists in the resolution of customer and media inquiries. Practices tact, diplomacy, and empathy in all interactions with the public, governmental agencies, media and community organizations.Performs data tracking and analysis of marketing and engagement efforts.Stays current and forward thinking on new social media tools, platforms, and best practices.Performs related duties as assigned.Qualifications
QUALIFICATIONS
Knowledge of:
Digital marketing tactics, including social media management, email marketing, search engine optimization (SEO) and content marketing, to engage with residents online and increase outreach. Techniques, processes, and materials used in the development of public information, outreach, and marketing materials.Strong knowledge of current and upcoming social media platforms (Facebook, Twitter, LinkedIn, YouTube, Snapchat, Instagram, etc.); social media techniques and best practices.Methods of presenting and disseminating public information through various media, including newspapers, radio, television, and websites.Methods and techniques of research, data analysis, writing and editing.Skills in project management to oversee multiple communication projects simultaneously, set timelines, allocate resources, and ensure timely delivery of communication materials.Understanding of budgeting principles to manage allocated funds for communication and marketing initiatives effectively.Applicable federal, state, and local laws, regulatory codes, ordinances, and procedures relevant to assigned areas of responsibility.Emerging trends of public relations, marketing, and social media platforms.Techniques for effectively representing the City in contacts with governmental agencies, media groups, community groups, and various business, professional, educational, regulatory, and legislative organizations.Recent and on-going developments, current literature, and sources of information related to the operations of the assigned division.Methods and techniques of preparing technical and administrative reports, and general business correspondence.City and mandated safety rules, regulations, and protocols.Techniques for providing a high level of customer service by effectively dealing with the public, vendors, contractors, and City staff.Diversity, equity, inclusion, and belonging concepts and principles, including their significance in organizational dynamics and the functioning of the City and their impact on fostering innovation and collaboration.The structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar.Current equipment and communication tools used for business functions and program, project, and task coordination, including computers and software programs relevant to work performed.Ability to:
Develop messaging that suits the preferences, needs, and communication styles of various audiences and platforms.Adapt to changing circumstances, think creatively, and find innovative solutions to communication challenges.Anticipate and effectively respond to crises or emergencies and act as a resource that supports a timely and effective resolution.Stay abreast of emerging trends in communications, marketing, and social media.Develop, design, and produce a variety of public relations, media and marketing materials.Analyze data and determine communication needs and create effective strategies for internal and external customers.Understand, interpret, and deliver the key messages and missions of various departments.Plan and coordinate programs and special events related to community relations and media liaison.Work on concurrent assignments under time constraints; meet publication and distribution deadlines.Effectively use computer systems, software applications relevant to work performed, and modern business equipment to perform a variety of work tasks.Communicate clearly and concisely, both orally and in writing, using appropriate English grammar and syntax.Use tact, initiative, prudence, and independent judgment within general policy, procedural and legal guidelines.Engage with a diverse public and workforce, facilitating inclusive service delivery, and implementing equitable city policies.Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.Education and Experience:
A bachelors degree in marketing, advertising, public relations, journalism, graphic design or a closely related field from an accredited college or university with two (2) years of responsible marketing and/or public communications experience.
Licenses and Certifications:
None.Physical Demands and Work Environment
PHYSICAL DEMANDS
Must possess mobility to work in a standard office setting and use standard office equipment, including a computer, vision to read printed materials and a computer screen; and hearing and speech to communicate in person and over the telephone. Standing in and walking between work areas is frequently required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment. Positions in this classification frequently bend, stoop, kneel, and reach to perform assigned duties, as well as push and pull drawers open and closed to retrieve and file information. Employees must possess the ability to lift, carry, push, and pull materials and objects up to 10 pounds. Reasonable accommodations will be made for individuals with disabilities who are qualified to perform essential functions of a position or positions within this classification.
ENVIRONMENTAL CONDITIONS
Employees predominately work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Employees may work in the field occasionally and be exposed to loud noise levels, cold and hot temperatures, inclement weather conditions, road hazards, vibration, mechanical and/or electrical hazards, and hazardous chemical substances and fumes. Employees may interact with members of the public or with staff under emotionally stressful conditions while interpreting and enforcing departmental policies and procedures.
WORKING CONDITIONS
Employees may be expected to work weekends or evening meetings as required.
FLSA Status:
Non-exemptThe City of Elk Grove is an equal opportunity employer and is committed to creating a work environment in which all individuals are treated with respect and professionalism. In accordance with the Americans with Disabilities Act, should special accommodations be necessary at any stage of the selection process, please contact the Human Resources Department at (916) 478- 2230. The information above is subject to change without notice.
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