Email Marketing Manager
Republican National Committee - West Palm Beach, Florida, United States, 33412Work at Republican National Committee
Overview
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Overview
Job Responsibilities:
Provide direct support to the Digital Marketing Director and Deputy Digital Marketing Director.Monitor the progress of the Email Team and ensure they are meeting their objectives and goals.Track email performance and analyze data to optimize deliverability and maximize email list growth.Manage and maintain the email program using Salesforce Marketing Cloud platform and other Email Sending Platforms.Mock emails within Marketing Cloud and other Email Sending Platforms.Undertake various long-term projects to support fundraising and political digital teams.Monitor and stay up to date on industry trends, best practices, and emerging technologies in email marketing and digital fundraising.Analyze data to gain valuable insights and identify areas for improvement.Propose and implement tactics to optimize email marketing effectiveness.Segment email lists based on various criteria, including past engagement behavior.Coordinate with external vendors, such as email service providers.Job Qualifications:
BA/BS Degree.Experience with Microsoft Office Suite.Excellent written, verbal and interpersonal skills.Ability to work in team environment.Detail oriented with the ability to multitask, adapt to quick changes and prioritize effectively.1-2 years of email experience using a professional ESPKnowledge of Salesforce is a plus