Marketing - Senior Marketing Manager
Read AI - Seattle, Washington, us, 98127![Read AI](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Read AI
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Overview
Develop and execute comprehensive product marketing strategies that drive user acquisition, engagement, and retention.Market Analysis:
Conduct market research and competitive analysis to identify opportunities and threats. Use these insights to inform product development and marketing strategies.Go-to-Market Planning:
Lead go-to-market planning and execution for new product launches, including positioning, messaging, and campaign management.Customer Insights:
Gather and analyze customer feedback to understand user needs, pain points, and preferences. Use this information to guide product development and marketing efforts.Cross-Functional Collaboration:
Work closely with product management, engineering, sales, and customer success teams to ensure alignment and drive product success.Independent Problem-Solving:
Identify problems and propose solutions independently, demonstrating strong analytical and critical thinking skills.Performance Tracking:
Monitor and analyze product performance metrics, providing regular reports and insights to stakeholders. Use data to drive continuous improvement.Corporate Social Management:
Manage corporate social responsibility initiatives, ensuring alignment with company values and brand.SEO, SEM, and PPC:
Develop and implement SEO, SEM, and PPC strategies to drive online visibility and traffic.Email Marketing:
Plan and execute effective email marketing campaigns to nurture leads and engage customers.Sales Collaboration:
Partner with the sales team to support product launches, provide marketing collateral, and align on go-to-market strategies.Brand Awareness:
Help establish and accelerate awareness of the Read AI brand in the consumer software and SaaS spaces.Qualifications:Experience:
Minimum of 5-7 years of experience in product management and marketing, with a focus on consumer applications.PLG Experience:
Proven track record of working within a product-led growth (PLG) motion.Analytical Skills:
Strong analytical skills with the ability to interpret data and make data-driven decisions.Communication:
Excellent written and verbal communication skills, with the ability to clearly convey complex concepts to diverse audiences.Collaboration:
Demonstrated ability to work effectively in a cross-functional team environment.Independence:
Experience working independently, identifying problems, and proposing solutions.SEO/SEM/PPC:
Proven experience with SEO, SEM, and PPC strategies and implementation.Email Marketing:
Experience planning and executing email marketing campaigns.Corporate Social Management:
Experience managing corporate social responsibility initiatives.Education:
Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus.Why Read AI?Innovative:
We're set to bring AI to the masses by introducing technology designed to improve every interaction.Massive Impact:
AI's greatest impact will be on the ability to allow people to do more, taking away mundane tasks and allowing them to focus on what matters the most.Growth Opportunities:
Read AI is the fastest growing meeting notetaker in history, and is on pace to be one of the fastest growing consumer AI companies.
With a recent $21MM Series A lead by Goodwater and Madrona, Read is set to build AI for the rest of us.Collaborative Culture: Work in a supportive and collaborative environment with a diverse and talented team.The annual total cash compensation range is $85,000 to $115,000 however actual salaries can vary based on a candidate’s qualifications, skills and competencies.