Product Marketing Manager, Matcha at 0x
DAOmatch - San Francisco, California, United States, 94199![DAOmatch](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Product Marketing Manager, Matcha
to join the team.About 0x At0x Labs , ourmissionis to create a tokenized world where all value can flow freely. We’re a mission-driven and diverse team composed of world class talent from Coinbase, Google, Meta, Bitso, Citi, Spotify and other top companies. We are a remote-first and fully distributed company, with team members located across all of the continents besides Antarctica. As early pioneers in the space, we’ve made significant technical contributions to various Ethereum standards over the years;fun fact - our team helped establish the NFT token standard (ERC721).
Considering making an application for this job Check all the details in this job description, and then click on Apply.Founded in 2017, 0x Labs created and now partakes in the development of 0x protocol: the open-source, global backbone for decentralized exchange. Alongside the core protocol, we also build and maintain products and service offerings includingMatcha , the search engine for tokens, and0x API, the endpoint for multi-chain aggregated liquidity. All of these offerings allow 0x Labs to continue marching towards our vision of building a tokenized world where all value can flow freely at the best prices and with the lowest transaction costs. This way, we can help businesses eliminate the complexity of accessing decentralized markets across all layers of the Web3 exchange stack and have more time to focus on what matters most: their product.0x currently supports 7 major blockchains: Ethereum, Polygon, Fantom, Avalanche, Optimism, BNB Chain, and Celo, and the 0x ecosystemhas been rapidly expanding . With integrations across all of the top wallets and apps, including MetaMask, Coinbase Wallet and Coinbase NFT, Polygon Wallet, Brave, Matcha, dYdX, Zapper, Zerion, and Shapeshift, 0x is fast becoming the trusted standard for all decentralized exchange.MATCHAMatcha is 0x Labs’ first consumer product. It is a meticulously designed decentralized exchange that makes it easy for anyone in the world to access crypto assets on the Ethereum blockchain safely. Powered by the 0x API, we provide users with the best prices by aggregating liquidity from all of the major decentralized exchanges and splitting/routing orders intelligently. By focusing on user experience and education, Matcha will onboard the next wave of users into the DeFi ecosystem. As a Product Marketing Manager on the team, you’ll take large and early part in building and scaling this flagship product.RESPONSIBILITIESTell the story of Matcha as our team defines the category of decentralized exchangeCraft a vision and execute the marketing strategy for MatchaOwn product marketing initiatives including competitive analysis, customer segmentation, audience insights, messaging and positioningBuild and scale Matcha’s portfolio of marketing channels and programs through experiments and optimizations that drive a high return on investmentManage tracking and reporting on campaign and creative performance to uncover growth and optimization opportunitiesCreate unique and authentic content that drives net-new user acquisition and engagement with Matcha’s brandRigorously test hypotheses and use data to drive decisions, including implementing the necessary analytical frameworks and reporting mechanisms to measure and drive successCollaborate cross-functionally with other teams, including engineering (internal and external), design, research, data science, product management, executive leadership, and recruitingREQUIREMENTSAt least 3 years of Product Marketing experience working with consumer products preferably in crypto, fintech or gamingExperience crafting and executing a holistic cross-channel marketing strategy and familiarity with key channel performance indicators (attribution, LTV, CAC, return on investment, payback periods)Passion for the benefits of decentralization and the 0x missionExhibit our core values: do the right thing, consistently ship, and focus on long-term impactPREFERREDStrong quantitative and analytical abilities: you can pull your own data to answer your questions, and develop insights to take action from that data. Experience writing SQL queries and proficiency with data visualization tools (Metabase, MixPanel)Experience scaling a content marketing programExperience managing of 3rd party agencies and contractorsCompetitive salary and equity with occasional cryptocurrency-based perksComprehensive insurance (medical/dental/vision/life/disability) — 100% covered for you and dependents401k, HSA, and FSA for U.S.-based employeesMonthly mobile phone bill, wellness, and pre-tax transportation expenseCovered mental health benefits (included professional therapy sessions)Flexible hours, liberal work-from-home policy, and a supportive remote environmentLunch reimbursement for all employees across the globe!Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may needGreat office conveniently located in Soma/East Cut, SFUnlimited vacation: Take time when you need it (and we really mean it)Multiple annual in-person team meet-ups around the globeSimilar Marketing Jobs DAOs
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