Senior Manager, Customer Marketing
Armis - Charlotte, North Carolina, United States, 28269![Armis](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Armis
Overview
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Overview
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.Ok, so what exactly does Armis do?
Connected assets are growing at an explosive rate, across every industry and every geo. In today’s world of smart devices and BYOD, these assets come from every direction and are found in every possible environment and industry. And they’re critical to success for every enterprise. And because every single asset represents a very real potential vulnerability, they’re also the last line of defense against today’s sophisticated cyber criminals. Armis gives companies of every size—across every industry and geo—complete asset visibility, contextual intelligence, and continuous security. We have partnerships and integrations with the planet’s leading tech and cybersecurity players. And we’re building an incredibly smart and diverse global team of thought-leading technologists, creative visionaries and proven game changers who are ready to take Armis to the next level.Location:
This role is 100% remote in the US, to be based in EST.Who we are:
We are
THE
Asset Intelligence Cybersecurity Company. Armis specializes in protecting enterprises from the ever-evolving threat landscape. Our innovative platform is designed to discover, monitor, and secure all connected devices within an organization, providing unparalleled visibility and control. With a focus on IoT (Internet of Things) security, Armis is at the forefront of safeguarding businesses against cyber threats. We
See, Protect
and
Manage
all physical and virtual assets, whether they're IT, OT, IoT or medical, from the ground to the cloud. Ensuring that the entire attack surface is both defended and managed in real time.The Role
We are looking for a talented, dynamic, and experienced Senior Manager to lead our new B2B Customer Marketing team. This role is part of the Marketing organization and sits within our Demand Generation function. We are looking for someone who has previously led a customer marketing team at another leading SaaS/ Tech company and who is looking to build a new team and expand their career horizons and grow as we scale.Responsibilities:Drive Value Realization: Enhance platform stickiness through effective implementation, adoption, and usage of Armis Centrix TM. Showcase the effectiveness of utilizing existing, new, and improved capabilities, reinforcing the value of our platform.Revenue Growth Support: Develop and execute cross-sell and up-sell campaigns to market our global customer base, promoting the broader Armis range of products and billable services.Team Leadership: Expand the Customer Marketing function by collaborating with Customer Success and Sales to deliver the most effective marketing communication programs to our customers. Motivate, manage, and nurture a team of two direct reports, ensuring optimal performance aligned with our shared revenue goals and objectives.Strategic Planning: Develop channel and customer-specific marketing plans that showcase our product portfolio. Work closely with the Director of CX, Digital Experience in Customer Success, and related account executives to deliver a harmonized and coordinated communication approach.Campaign Management: Rapidly deploy a continuous series of “always-on” cross-sell and upsell campaigns targeting our existing customer base.Digital Program Development: Create scalable, customer-driven digital programs.Budget Management: Manage and track the Customer Marketing budget, ensuring accurate recording and appropriate use towards the strategic growth plan and pipeline targets.Market Insights: Proactively bring market trends and ideas to the business to help identify and qualify new leads and opportunities.Requirements:6+ years of Customer Marketing experiencePassionate about building connections with internal and external stakeholdersBachelor’s degree in marketing or equivalent business disciplineExperience managing a teamDesired experience in cybersecurity, SaaS or Technology, with a solid understanding of B2B marketingCustomer centric mindset and customer focused on delivering engaging customer communicationsRevenue focused and passionate about cross-sell and upsell motions to drive engagement and grow revenueProven track record of successfully developing and executing customer marketing resources, campaigns, and initiativesPlease note this team is not responsible for Customer Advocacy. We already have an excellent team undertaking all case studies, testimonials, and related incentive programs. You will work with this team to showcase their value-reinforcing work.Salary range guidance for this position is:
$120,000-150,000
per year. The salary range listed does not include other forms of compensation or benefits (e.g. i.e. bonuses, commissions, stocks, health insurance benefits, etc.) offered to candidates. Visit our careers site for more information on benefits at Armis.The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity. Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status.Apply for this position
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