Marketing Customer Relationship Management (CRM) Administrator
Broward College - Fort Lauderdale, Florida, us, 33336Work at Broward College
Overview
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Overview
Marketing Customer Relationship Management (CRM) Administrator
Apply
locations
Willis Holcombe Center
time type
Full time
posted on
Posted 30+ Days Ago
job requisition id
REQ-000041809
Job Profile SummaryUnder general direction, this position manages the marketing segment of Broward College’s CRM by building, implementing, and maintaining automated recruitment campaigns for prospective students in Salesforce Marketing Cloud Account Engagement (formerly Pardot). This position provides strategic guidance including tactics that will drive maximum return on investment and shares CRM best practices across the College. Specifically, this administrator drives enrollment campaigns that optimize conversions from marketing leads – prospects to applicants. The administrator will build and maintain CRM campaign tools, including email templates, engagement studio drip campaigns, automation rules, prospect scoring, information capture forms, and integrations with Google analytics and Google AdWords, and full lifecycle lead dashboards and reporting. The administrator works collaboratively with all departments at the College to support continuous improvements and effective use of the CRM platform.
Minimum
Education:Bachelor’s degree in IT, Marketing, or related
discipline.An equivalent combination of experience and education may be
considered.Minimum
Experience/Training:Six years of relevant
experience:Experience in direct and digital marketing, ideally in higher
education.Experience implementing and maintaining a CRM, ideally in higher
education.Experience using
Salesforce,
Salesforce Marketing Cloud Account Engagement (formerly Pardot).Experience in an end-user support
role.Essential
Functions:Daily - 30%: Manages and implements CRM
marketing campaigns
to encourage
application
conversions from marketing leads. Oversees design and delivery of communications with prospects through Engagement Studio : develop campaigns, write/edit copy, create assets, test, deploy, measure, and optimize.Daily - 20%: Responsible for managing marketing personas and marketing-specific journey, aligning to existing student lifecycle. Analyzes touch points with the College while maximizing prospect student outreach opportunities. Assesses, maps, streamlines, and maintains the college’s marketing-facing business processes.Other - 20% Builds relationships with the stakeholders to align and establish a common vision and
strategy.
Ensures the CRM solution meets college and departmental business objectives. Builds custom reports and dashboards. Prioritizes business goals to align with organizational targets.Other - 15%: Collaborates with cross-functional teams to build and implement holistic, automated integrated multi-channel campaigns to reach prospective students, in coordination with marketing enrollment strategy. Runs and optimizes multi-channel campaigns (email, SMS, web) .
Interface with cross-functional teams, including IT, Student Services, and Academic units.Other - 10%:
Using best practices to maintain data integrity,
oversees the college’s marketing database: list development and management, segmentation, acquisition/import, data cleansing/dedups, content and contact strategy, lead management.Other - 5%: Performs related duties as
assigned.Knowledge, Skills and
Abilities:Ability to drive a proactive automated campaign strategy to ensure the success of a multi-phase implementation while adapting to changing needs at the CollegeAbility to interact and effectively communicate with colleagues and peers with varying technical
skillsStrong
analytical,
project management, data management, and support
skillsEffective time management, organization, and leadership
skillsAbility to create workflows to automate routine CRM - based tasks and streamline business
operationsAbility to be process-oriented and detail- orientedRequires application of professional theories to conduct
analytical/problem-solving
and technical
skillsRequires knowledge of multiple technology environments, programs, languages,
etc. HTML/CSS a plusAbility to manage own work and set priorities, schedule work activities, allocate resources and provide appropriate feedbackCompetenciesSupervision & Results OrientationWorks collaboratively with peers and managementInnovation & CreativityContributes to the planning and implementation of creative ideas to move the organization, processes, and systems forwardModels inclusive excellence through specific actions that support the College’s mission in the recruitment, hiring, and retention of talented and diverse faculty and staffContinuous Improvement & Quality Service OrientationDemonstrates awareness for potential or actual problem areas of the work unit, works closely with peers and management to implement successful solutions. Fosters an environment of respect, dignity, and compassion that affirms and empowers all of its members (students, faculty, staff, outside organizations, others you provide service to) while striving for the highest ethical standards and social responsibilityResource Management & TechnologyOrganizes and manages resources to bring about the successful completion of specific project goals and objectives. Ensures the effective use of college resources during project implementationJob TitleMarketing Customer Relationship Management (CRM) Administrator
Position NumberP0089439
Job StatusFull time Temporary
DepartmentMarketing
LocationWillis Holcombe Center
Pay Grade514
Salary$72,431 - $86,012 Salary commensurate with education and experience
Work ShiftWork ScheduleMonday-Friday/weekends/varies
Hours Per Week40
Posting End DateOpen Until Filled
CommentsTo be considered for this position, a completed online employment application along with a resume is required.
Designated Essential PersonnelNo
FLSA StatusExempt
Position ClassificationProfessional Technical Staff (PTS)
Special Instructions to Applicant:For positions requiring a degree, the official transcripts are required upon hire. An unofficial copy of the degree/transcript is acceptable during the application process and must be attached to the online application. If unable to attach the documentation, please email document to jobs@broward.edu
or fax to
954-201-7612,
stating clearly the
position name(s)
and
position number(s)
the transcript is to be attached to.Foreign Transcript: Transcripts issued outside of the United States require a equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the application deadline. All required documentation must be received on or before the job posting end date.**Please note that multiple documents can be uploaded in the
“Resume/CV/Transcript/License/Certification”
section of the application **Please refer to link with the instructions on how to submit an application with multiple documents.
https://www.broward.edu/jobs/_docs/tutorial_external_applicant_broward_college.pdf
.Employment is contingent upon successful completion of the required background screening process.Broward College uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 Form and provide documentation of your identity for employment purposes.Diversity and Inclusion are a priority at Broward CollegeBroward College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected classification.
For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Vice President for Talent and Culture at 954-201-7449, Broward College, 6400 NW 6th Way, Fort Lauderdale, FL 33309.
Applicants needing a reasonable accommodation with the application process, please contact the Talent and Culture Department at
nanders1@broward.edu.DisclaimerThe intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted of describe all the specific duties and responsibilities that may be required in any particular position. Directly related education/experience beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Broward College reserves the right to revise or change job duties, job hours, and responsibilities.
About Us
Broward College
is a nationally ranked institution of higher education in Broward County, Florida, providing residents and non-residents with access to high-quality, affordable education.The College offers several areas of study, including certificate programs, two-year university-transfer degrees, two-year career degrees, bachelor's degrees, and continuing education courses.The first and largest non-profit institution of higher education in Broward County, our campuses and centers, serve 63,000 students annually. Our diverse student body and 5,000 full-time and part-time employees represent 150 countries of origin and speak 50 languages. We are also proud to consistently be one of the country's top producers of associate degrees to minorities.As an equal access and employment opportunity institution, Broward College is committed to a tradition of increasing and retaining an intellectually, culturally, and ethnically diverse student body and workforce and focusing on the success of our students, faculty, and staff while strengthening our local and global communities.At Broward College, we offer a competitive array of benefits and services to support our employees personal and family needs.Diversity and Inclusion are a priority at Broward CollegeBroward College is an equal
opportunity/affirmative
action employer. The College strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. We are an Equal Opportunity Employer. We do not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other legally protected characteristic.
For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Executive Director for Talent and Culture at 954-201-7288, Broward College, 6400 NW 6th Way, Fort Lauderdale, FL 33309.
Applicants needing a reasonable accommodation with the application process, please contact the
Recruitment
Office at 954-201-7449.
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