Universal Music Group
Manager, Creative Sync – Short Form & Digital Partnerships
Universal Music Group - Santa Monica, California, United States, 90403
Work at Universal Music Group
Overview
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Overview
Join to apply for the
Manager, Creative Sync – Short Form & Digital Partnerships
role at
Universal Music Group 15 hours ago Be among the first 25 applicants Join to apply for the
Manager, Creative Sync – Short Form & Digital Partnerships
role at
Universal Music Group Get AI-powered advice on this job and more exclusive features. We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
How You'll LEAD
We are seeking a strategic and detail-oriented
Manager, Creative Sync – Short Form & Digital Partnerships
to lead our strategy around placing music in short-form content across TikTok, Reels, YouTube Shorts, and more across our label groups at Interscope Capitol [IGA, Capitol Music Group, Verve Label Group and Lost Highway]. This role will focus on
proactively pitching our artists’ music
into content created by studios, streamers, and production companies while also
reacting to cultural moments
where our music is already being used by fans and creators, especially in film/TV-style edits.
The ideal candidate has a background in
sync or digital music marketing , strong industry relationships, and a passion for tracking trends, pitching creatively, and navigating sync clearance in an evolving digital space.
Department:
Creative Sync Licensing / Interscope Capitol
Reports to:
SVP, Head of Creative Sync Licensing
How You'll CREATE
Proactively pitch frontline and catalog music for short-form content across platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging formats. Build and maintain strong relationships with digital/social teams at streamers, networks, production companies, and film studios (e.g., Netflix, Amazon, Hulu, A24, etc.). Identify fan-generated or creator-led content (e.g., music over existing film/TV footage) and work cross-functionally to amplify or convert into official moments or broader campaigns. Act as a strategic partner to digital marketing and artist teams to support release campaigns, sync/viral moments, and narratives through short-form sync content. Stay ahead of digital trends and creator behavior—bring insights to the team and inform pitching strategy with what’s working culturally. Collaborate with the Manager of Sync Clearance, UMe and publishing partners to ensure sync clearance rights are proactively managed and optimized for short-form and platform-native usage. Maintain and update internal tracking systems for short-form placements, contacts, usage trends, and results.
Bring Your VIBE
3–5 years of experience in sync licensing, digital music marketing, or content partnerships at a label, studio, streamer, or digital marketing entertainment firm. Strong understanding of short-form video culture, platform trends, and how music is used in digital storytelling. Existing relationships with content, digital, and editorial teams in the film/TV space, particularly in social or creative marketing arms. Creative, strategic thinker with a passion for storytelling and the ability to connect music to content in impactful ways. Highly organized, collaborative, and proactive—able to manage multiple moving parts and see around corners in a fast-paced environment. Familiarity with sync clearance processes and comfort navigating non-traditional licensing situations for new media.
Perks Playlist
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit Comprehensive medical, dental, vision, and FSA options, as well as:
100% coverage for out-patient mental health services Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year) A lifetime fertility support allowance of $30,000 to plan participants Student Loan Repayment Assistance and Tuition Reimbursement 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees 3-weeks PTO for non-exempt employees 2-weeks paid Winter Break 10 Company Holidays (including Juneteenth and Wellbeing Day) Summer Fridays (between Memorial Day and Labor Day) Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster:
English / Spanish
E-Verify Right to Work Poster:
English
|
Spanish
Job Category
Synch & Licensing
Salary Range
$81,385 - $95,205
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionDesign, Art/Creative, and Information Technology IndustriesEntertainment Providers Referrals increase your chances of interviewing at Universal Music Group by 2x Sign in to set job alerts for “Creative Manager” roles. Los Angeles, CA $150,000.00-$175,000.00 2 weeks ago Los Angeles, CA $380,000.00-$825,000.00 5 hours ago Carson, CA $120,000.00-$140,000.00 6 days ago Universal City, CA $110,000.00-$140,000.00 6 days ago Los Angeles Metropolitan Area $140,000.00-$220,000.00 2 weeks ago West Hollywood, CA $130,000.00-$175,000.00 5 months ago Santa Monica, CA $166,100.00-$274,600.00 1 week ago Santa Monica, CA $101,500.00-$145,000.00 5 days ago Campaign & Creative Manager, Campaign & Creative Management Santa Monica, CA $61,500.00-$131,600.00 2 weeks ago Creative Director - West Hollywood Based Universal City, CA $120,000.00-$160,000.00 1 week ago Senior Manager, Creative - Associate Creative Director, Site Brand Design Universal City, CA $66,500.00-$90,000.00 2 weeks ago Universal City, CA $110,000.00-$140,000.00 3 hours ago Santa Monica, CA $139,600.00-$230,700.00 3 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Manager, Creative Sync – Short Form & Digital Partnerships
role at
Universal Music Group 15 hours ago Be among the first 25 applicants Join to apply for the
Manager, Creative Sync – Short Form & Digital Partnerships
role at
Universal Music Group Get AI-powered advice on this job and more exclusive features. We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
How You'll LEAD
We are seeking a strategic and detail-oriented
Manager, Creative Sync – Short Form & Digital Partnerships
to lead our strategy around placing music in short-form content across TikTok, Reels, YouTube Shorts, and more across our label groups at Interscope Capitol [IGA, Capitol Music Group, Verve Label Group and Lost Highway]. This role will focus on
proactively pitching our artists’ music
into content created by studios, streamers, and production companies while also
reacting to cultural moments
where our music is already being used by fans and creators, especially in film/TV-style edits.
The ideal candidate has a background in
sync or digital music marketing , strong industry relationships, and a passion for tracking trends, pitching creatively, and navigating sync clearance in an evolving digital space.
Department:
Creative Sync Licensing / Interscope Capitol
Reports to:
SVP, Head of Creative Sync Licensing
How You'll CREATE
Proactively pitch frontline and catalog music for short-form content across platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging formats. Build and maintain strong relationships with digital/social teams at streamers, networks, production companies, and film studios (e.g., Netflix, Amazon, Hulu, A24, etc.). Identify fan-generated or creator-led content (e.g., music over existing film/TV footage) and work cross-functionally to amplify or convert into official moments or broader campaigns. Act as a strategic partner to digital marketing and artist teams to support release campaigns, sync/viral moments, and narratives through short-form sync content. Stay ahead of digital trends and creator behavior—bring insights to the team and inform pitching strategy with what’s working culturally. Collaborate with the Manager of Sync Clearance, UMe and publishing partners to ensure sync clearance rights are proactively managed and optimized for short-form and platform-native usage. Maintain and update internal tracking systems for short-form placements, contacts, usage trends, and results.
Bring Your VIBE
3–5 years of experience in sync licensing, digital music marketing, or content partnerships at a label, studio, streamer, or digital marketing entertainment firm. Strong understanding of short-form video culture, platform trends, and how music is used in digital storytelling. Existing relationships with content, digital, and editorial teams in the film/TV space, particularly in social or creative marketing arms. Creative, strategic thinker with a passion for storytelling and the ability to connect music to content in impactful ways. Highly organized, collaborative, and proactive—able to manage multiple moving parts and see around corners in a fast-paced environment. Familiarity with sync clearance processes and comfort navigating non-traditional licensing situations for new media.
Perks Playlist
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit Comprehensive medical, dental, vision, and FSA options, as well as:
100% coverage for out-patient mental health services Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year) A lifetime fertility support allowance of $30,000 to plan participants Student Loan Repayment Assistance and Tuition Reimbursement 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees 3-weeks PTO for non-exempt employees 2-weeks paid Winter Break 10 Company Holidays (including Juneteenth and Wellbeing Day) Summer Fridays (between Memorial Day and Labor Day) Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster:
English / Spanish
E-Verify Right to Work Poster:
English
|
Spanish
Job Category
Synch & Licensing
Salary Range
$81,385 - $95,205
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionDesign, Art/Creative, and Information Technology IndustriesEntertainment Providers Referrals increase your chances of interviewing at Universal Music Group by 2x Sign in to set job alerts for “Creative Manager” roles. Los Angeles, CA $150,000.00-$175,000.00 2 weeks ago Los Angeles, CA $380,000.00-$825,000.00 5 hours ago Carson, CA $120,000.00-$140,000.00 6 days ago Universal City, CA $110,000.00-$140,000.00 6 days ago Los Angeles Metropolitan Area $140,000.00-$220,000.00 2 weeks ago West Hollywood, CA $130,000.00-$175,000.00 5 months ago Santa Monica, CA $166,100.00-$274,600.00 1 week ago Santa Monica, CA $101,500.00-$145,000.00 5 days ago Campaign & Creative Manager, Campaign & Creative Management Santa Monica, CA $61,500.00-$131,600.00 2 weeks ago Creative Director - West Hollywood Based Universal City, CA $120,000.00-$160,000.00 1 week ago Senior Manager, Creative - Associate Creative Director, Site Brand Design Universal City, CA $66,500.00-$90,000.00 2 weeks ago Universal City, CA $110,000.00-$140,000.00 3 hours ago Santa Monica, CA $139,600.00-$230,700.00 3 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr