Performance Marketing Manager
Sonrava Health - Coppell, Texas, United States, 75019![Sonrava Health](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Sonrava Health
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Overview
Paid Search ManagerWe are looking for a highly motivated and experienced Paid Search Manager who will be responsible for developing, implementing, and optimizing paid advertising campaigns for our company. The ideal candidate must be able to identify target audiences, craft compelling ad copies, monitor and analyze results, and generate high-quality leads while staying within budget. The Paid Search Manager should also stay up-to-date with the latest trends and practices in digital marketing to maximize results.Responsibilities
ResponsibilitiesDevelop, implement, and optimize PPC campaigns across different platforms such as Google Ads and Bing Ads to increase traffic, leads, and conversions.Conduct comprehensive keyword research and create ad copies that are compelling, relevant, and targeted to the right audience.Set up and maintain tracking mechanisms to measure and report on the performance of campaigns, identify areas for improvement, and adjust campaign strategies accordingly.Collaborate with the marketing team to align paid advertising efforts with broader marketing goals.Stay up-to-date with the latest industry trends, technologies, and best practices in paid advertising to continuously drive innovation and results.Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels.Qualifications
RequirementsProven experience as a PPC Manager or Digital Marketing Specialist with hands-on experience in managing revenue-generating PPC campaigns.In-depth knowledge of Google AdWords, Bing Ads, and other PPC platforms.Strong analytical skills and ability to interpret data from various sources to make data-driven decisions.Excellent written and verbal communications skills with a creative mindset and ability to craft compelling ad copy.
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