Senior Manager, Marketing Analytics
Auctane Careers - Austin, Texas, us, 78716![Auctane Careers](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Auctane Careers
Overview
- Apply
Overview
At Auctane, we are united by a passion to help sellers - wherever they are, however they operate - fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products - over $200 billion worth - to customers around the globe. And Auctane is just getting started.
Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
Our values
About the role
As the Sr. Manager, Marketing Analytics for all Auctane brands, you are tasked with turning various marketing data streams into actionable insights that will drive the strategic direction of our marketing efforts worldwide. Your mandate extends beyond mere analysis; you actively support optimizing marketing strategies and tactics, ensuring alignment with overarching business objectives. Leading a team of marketing analysts and experimentation specialists, you allow the team to make data-driven decisions, while guiding your team to uncover trends, identify opportunities, and translate findings into actionable recommendations.
The ideal candidate will possess a formidable blend of analytical prowess, strategic vision, and leadership acumen. Your track record in marketing analytics, coupled with a knack for project management, will be indispensable assets in driving measurable impact across our global marketing landscape. As the steward of our marketing analytics function, you will wield data as a strategic weapon, propelling Auctane brands to new heights of success in the dynamic marketplace. Collaboration will be your cornerstone, as you forge alliances with cross-functional teams, enabling seamless integration of analytics insights into every facet of our marketing ecosystem.
Primary Objectives :
Foster a collaborative environment where team members are empowered to leverage their expertise and creativity to deliver cutting-edge solutions. Oversee a team of marketing analytics professionals, to continuously monitor and test against trends to inform decision-making and drive continuous improvement for Auctane MarketingImplement and streamline reporting processes to increase efficiency and accuracy, including the automation of routine reports and dashboards where applicable; Establish and track key performance indicators for marketing campaigns, channels, and initiatives.Leverage advanced data analysis techniques to uncover actionable insights within marketing performance data, focusing on trends and patterns that directly impact the acquisition and conversion of Ideal Customer Profile (ICP) trials; translate findings into strategic recommendations to optimize marketing campaigns and initiatives.Lead the development and execution of robust forecasting models for marketing volume, utilizing historical data and market trends; actively monitor and analyze variances between forecasted and actual results, promptly alerting the business to significant findings and collaborating cross-functionally to adjust strategies and resource allocation in real-time.Construct comprehensive, driver-based models for the marketing organization, mapping key performance indicators to specific drivers and variables; collaborate with individual teams to establish granular performance goals aligned with organizational objectives, providing a clear framework for evaluating and enhancing the effectiveness of each team and individual within the marketing ecosystem.Develop and deliver regular reports and presentations on marketing performance to stakeholders across the business, including senior leadership. Own Marketing's ad-hoc reporting and analytics for monthly board meetings.Continuously improve measurement processes and methodologies, including exploring new technologies and approaches to enhance insights and accuracy
What will you be doing?Direct a team responsible for strategizing, mapping out, and executing the website's strategic trajectory, guaranteeing the smooth integration of overarching goals and initiatives, encompassing, yet not restricted to:Proactively communicate insights and recommendations to stakeholders across the business, including senior leadership, through presentations, reports, and other forms of communicationConduct deep-dive analysis on specific marketing initiatives to understand performance drivers and opportunities for optimization, Develop and maintain dashboards and reports that provide ongoing visibility into key marketing metrics and trends, as well as ad-hoc analysis as neededBuild forecasting and driver-based models to understand predict future performanceContinuously monitor and troubleshoot data quality issues, and work with marketing operations, and other internal and external partners to resolve discrepanciesWhat are we looking for?
Bachelor's Degree in Marketing, Economics, Statistics or any quantitative discipline requiredMasters Degree in Marketing, Economics, Analytics desiredMinimum of 5-10 years of experience in marketing analytics, with a proven track record of delivering insights and recommendations that drove measurable business impactMinimum of 3-5 years of directly managing analytics professionalsStrong analytical skills and experience working with large and complex datasets, including advanced proficiency in Excel/Google Sheets and SQLExpert knowledge of web analytics tools such as Google Analytics, Adobe Analytics, or similarProven track record of working within marketing automation platforms and tools such as Marketo, HubSpot, Eloqua, or similar, as well as Salesforce and Salesforce reporting toolsIn-depth familiarity with BI and data visualization tools such as Tableau, Looker, or similar.Excellent communication skills, with the ability to distill complex data and insights into clear and concise reports and presentationsAbility to work in a dynamic, fast paced environment and deliver to deadlinesAbility to question the status quo, test-and-learn and look for continuous improvement opportunitiesWhat will make you stand out?
10+ years of B2B and B2C marketing experienceStrong leader; has managed global demand generation campaignsStrong project planner; collaborates well with others at all levelsStatistical programming experience in R, RStudioExpertise in statistical analysis around A/B/multivariate testing, incrementality testsFamiliarity with multitouch and marketing mix modelsFamiliarity with SegmentThe Tech
Hubspot/Marketo/SalesforceLooker/TableauExcel/Google Sheets (required), SQL/R (preferred)BigQueryG-suiteWhat do we offer?
Discount on your personal shipment orders via stamps.com and GlobalPost.Charitable donation matching! We are happy to support your initiatives by duplicating the amount donated.Volunteer day. You can take 1 day off per year in order to participate in volunteering activities! We will love to see some pictures in our slack!Referral Fee We need your support in hiring top-class talent! We offer a referral bonus of 500-5K, depending on the complexity of the role and the hiring process.Great work-life balance. We offer a flexible work schedule and will do our best to adapt to your situation. Working in a fast-paced environment can be intense, but that doesn't mean you shouldn't enjoy your free time!An inclusive and upbeat work environment Leave your suit behind... business casual, jeans accepted kind of place! More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive.A cross-cultural atmosphere We are a truly international team of over 20 nationalities that speak at least 10 languages. Our company language is English and all internal communication and company-wide meetings are in English.Company events Work hard, play hard! We do our best every day, even at our regular team-building events.Internal and external training, free access to online training platforms such as LinkedIn Learning.We are a hybrid company. All team members at Auctane in Austin come into the office Tuesday-Wed-Thursday.We offer 10 paid days off for U.S. holidays throughout the year!Health and Wellness: The well-being of our team is super important to us. Choose from different options that help you focus on your health.Take the reins of your time off with our flexible PTO policy - because work-life balance should always be in your hands!Attractive office space in the heart of central Austin, Texas (free drinks, snacks...)Indulge in weekly catered lunches at our office - a delicious perk to fuel your work.Free garage parking directly across from the office building.Fitness center in the office with Tonal Mirrors, Peletons, free weights, etc.We offer a gym discount program to help you stay fit and healthy!Find your zen right at the heart of our Austin office with weekly onsite yoga sessions - because balance is key to our vibrant workplace culture!401k employer matching program - because your future deserves a friendly boost!We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.We've got your furry friend covered with pet insurance discounts.Have a helpful legal sidekick right in your back pocket with our free access to Rocket Lawyer.Get ready for hassle-free healthcare from the comfort of your couch - we offer free Telehealth services to keep you feeling your best!Treat yourself to relaxation on the regular - enjoy a monthly discount at Massage Envy.Get ready to rock our brand with style - we've got awesome company swag to offer!☆We conduct annual merit reviews to recognize and reward your hard work and achievements.BenefitsHub platform to obtain perks and discounts on auto/home insurance, pet insurance, travel, fitness, etc.Wellness programs with wellness discounts on medical benefit deduction and offers various company wellness activities/webinars and challenges such as Steps challenges and a Health Fair!Health savings account employer contribution for HSA medical plan enrollees.Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)
Sit for prolonged periods of timeUtilize wrist and hands for a prolonged period of timeWalk short distancesStand for short periodsSpeaking and conversing with othersLift up to 25lbs without assistance up to chest height
Equal Opportunity Employer/Veterans/Disabled
If you are based in California, we encourage you to read this important information about the ShipStation Privacy Policy for California residents linked here.