Paid Media and Digital Marketing Manager
Thermo Fisher Scientific - Carlsbad, California, United States, 92002Work at Thermo Fisher Scientific
Overview
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Overview
Continually monitor and optimize website search rankings through regular SEO strategies.
Own the digital marketing budget, ensuring dedication and providing regular guidance on spend management.
Drive continuous content marketing programs to ensure a steady stream of digital content for various platforms.
Evaluate and report on performance metrics regularly, providing optimization guidance to partners.
Establish and maintain processes that ensure consistent use of optimized methodologies to maintain strong digital campaign performance.
Handle digital projects, communicate effectively with collaborators, and ensure timely project completion.
Develop targeting strategies by channel to ensure campaigns reach specific audiences and meet business objectives.
Collaborate with regional and corporate digital marketing partners to ensure operational alignment and effective project coordination.
Work closely with the marketing program teams to ensure digital marketing strategies are driving business objectives, including sales funnel and revenue targets.
Keys to SuccessEducationBachelor's degree in business, marketing, life sciences, or a similar field.Experience4+ years of experience in developing digital marketing strategies that drive growth.Knowledge, Skills and AbilitiesDemonstrated ability to use industry trends and standard methodologies to create an exceptional digital customer experience.
Strong analytical thinking skills with a shown ability to formulate digital performance outcomes that meet business needs.
Outstanding communication skills, organizational capabilities, and attention to detail.
Strong business acumen and customer focus.
Collaborative partner who can positively influence across functional teams in a sophisticated, highly matrixed organization.
Ability to succeed in a fast-paced environment.
Highly motivated.
Ability to multi-task and complete projects in a timely manner
Self-directed, persistent, and goal-oriented
Experienced with Microsoft Word, Excel, PowerPoint, and Outlook
Ability to travel up to 25% of time
BenefitsWe offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!Compensation and BenefitsThe salary range estimated for this position based in California is $103,100.00-$132,000.00.This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewardsThermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.