Search Engine Optimization (SEO) Specialist (Public Sector)
Department for Work and Pensions (DWP) - Boston, Massachusetts, us, 02298Work at Department for Work and Pensions (DWP)
Overview
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Overview
If you think you are the right match for the following opportunity, apply after reading the complete description.• Serve as the key expert for search engine optimization on a 35-person team serving a government agency. Team includes technical, creative, and program management staff.• Create and maintain internal process documents to guide content owners, information architects, designers and technical team in SEO best practices.• Develop and own the plan to improve SEO for agency websites and subdomains• Write copy for website meta data and provide guidance for improving content for SEO.• Provide expertise to the technical team implementing changes to website for SEO.• Manage agency tools monitoring SEO on a daily basis and provide weekly reports.• Work with government branches who own their own websites to ensure subdomains are monitoring and improving issues and opportunities related to SEO.• Manage activities and resources within a coordinated content marketing plan.• Inform client on latest changes in search engine landscape/algorithms and SEO best practices.• Collaborate closely with team’s architect, creative director, and analytics lead
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