Retention Marketing Specialist (Email, SMS, Loyalty)
Printfresh - Phila, Pennsylvania, United States, 19117Work at Printfresh
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Overview
We are committed to creating high-quality, whimsical, and colorful products that bring joy and comfort to our customers.About the JobWe are searching for a Retention Marketing Specialist to help us take our email, mobile and loyalty channels to the next level. This position will be responsible for the strategy and oversight of bringing whimsy to our pattern-loving Printfresh community via their inbox and mobile phones. The ideal candidate will be someone with an eye for branding aesthetic and voice, along with a strategic focus to drive growth and engagement.Responsibilities Will IncludeDeveloping and maintaining the SMS and email calendar to align with revenue goals, product releases and availability, and marketing promosWorking collaboratively with marketing and ecomm teams and agency partners to ensure all email marketing aligns with our content calendar and reflects our brand voice and visionOverseeing the planning, development, testing and scheduling of all email campaignsConceptualizeing, creating, testing and scheduling all SMS campaignsUpdating all automated email and SMS flows on a seasonal basisManaging and updating email and SMS on-site capturesOverseeing and directing optimization tactics, such as A/B testing, list segmentation, and email and SMS list scrubbingTracking and reporting on relevant KPIs and key initiatives and use the data to adjust future strategy as neededStaying current on latest trends and best practices in email and SMS marketingPerforming competitor analysis and identifing new opportunitiesDeveloping tactics to grow email and SMS databasesIdentifing opportunities to re-engage lapsed customersWorking with ecommerce manager to optimize site landing pages for conversion rateOverseeing our loyalty program, the Dream Team, and making recommendations for program updates and member perks to keep audience engaged and growingResearching and identifing other tactics for building and maintaining longstanding relationships with our customersHow to ApplyIf you are an organized and detail-oriented marketing professional with a passion for fashion, we invite you to apply and join our team at Printfresh! Interested candidates should submit their resume and a cover letter telling us why you want to work with us.Printfresh is an equal opportunity employer and values diversity in the workplace.Requirements5+ years professional marketing experience required, including at least 2 years in email or SMS marketingExcellent copywriting and proofreading skillsExceptional organizational and project management skillsExperience with Klayvio or similar email marketing systemExperience with Attentive of similar text marketing platformPhotoshop/InDesign/Adobe skills are a plusPrior e-commerce experience is also a plus!BenefitsThis is a full-time position in our Philadelphia office with a hybrid work schedule. In-office days are Tuesday, Wednesday, and Thursday. Additional office days may be required as needed.Health benefitsPTO401(K) plan with company matchEmployee discountPrintfresh is committed to provide competitive salaries that align with industry standards and our company's size. The specific offer will be determined by considering factors such as location, skill level, and experience.