Director, Americas Marketing
S&P Global - Houston, Texas, United States, 77246![S&P Global](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Grade Level (for internal use):13
The Role:
Director, Americas MarketingThe Team:
S&P Global (NYSE: SPGI) stands as the foremost provider of credit ratings, benchmarks, analytics and workflow solutions across capital, commodity, and automotive markets. Through our suite of offerings, we help numerous leading organizations worldwide to navigate the economic landscape, enabling them to plan effectively for the future.A division of S&P Global, S&P Global Commodity Insights is dedicated to bringing comprehensive data, benchmarks, technology, research, analysis, and signature events to energy and commodity markets globally. Our aim is to equip customers with the insights they need to make informed decisions and generate long-term, sustainable value.Vital to navigating markets, our coverage spans sectors such as oil and gas, power, chemicals, metals, agriculture, shipping, and energy transition. Renowned Platts® products and services, including price assessment and reporting of physical commodity markets, are delivered through S&P Global Commodity Insights. We’re a trusted connector convening thought leaders, market participants, governments, and regulators, to accelerate progress and innovation.Responsibilities and Impact:
The Head of Regional Marketing, Americas has direct responsibility and accountability for regional marketing strategy, execution, and performance in the US, Canada, and Latin America. From customer engagement programs and events to account-based marketing and lead generation, this role will work closely and collaboratively with senior stakeholders across marketing, sales, business development, client service, commercial operations, research, and product management to develop and implement targeted marketing campaigns that align with business objectives.This role requires a strategic thinker with a deep understanding of these markets and communities and the know-how to drive impactful results. This person will team up with sales leadership to drive growth, customer experience, and customer success across the geographies, lead and motivate a team of field marketers, partner tightly with digital and new logo team to create demand, and work with our channel team and partners to develop and maintain a strong competitive position.Responsibilities:Act as the overall lead for field marketing in the Americas for sales, customers, and partnersManage a team of field marketers and provide guidance and support as needed.Develop marketing plans focused on actionable and measurable initiatives aligned to pipeline targets, budgets, and overall business goals.Act as a player coach directly executing and owning a broad range of critical components of the marketing strategy including programs and events that reach top partners, accounts, industries, and segments.Design and implement ABM strategies tailored to high-value target accounts to drive deeper engagement and higher conversion rates.Work closely with sales leadership to identify target accounts and create personalized 1-to-1 and 1-to-few tactical outreaches.Develop and deliver customized content, campaigns, and signature events aimed at specific accounts to support sales objectives.Utilize data and analytics to measure the effectiveness of ABM initiatives and optimize future efforts.Collaborate with sales teams to understand market trends, customer needs, and competitor insights.Manage and act on daily data, insights, and results from regional marketing programs.Analyze marketing performance metrics and provide recommendations for continuous improvement.Effectively manage detailed monthly, quarterly, and annual budgeting and forecasting as part of an integrated Demand Generation marketing budget and plan.What We’re Looking For:Bachelor’s degree in marketing or a related field. MBA preferred.Minimum of 8 years of experience in field marketing, preferably in B2B technology, financial services, energy, or commodities.Experience in tech such as Adobe Experience Manager, Marketo, Cvent, Salesforce, and Customer Data Platforms is valuable.Proven track record of successfully planning and executing customer engagement programs and events.Strong knowledge of account-based marketing strategies and lead generation tactics.Proficiency in customer marketing, including advocacy and referral programs.Excellent communication and interpersonal skills.Ability to work in a fast-paced, dynamic environment.Compensation/Benefits Information:S&P Global states that the anticipated base salary range for this position is $107,100 to $212,975. Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses and certifications.In addition to base compensation, this role is eligible for an annual incentive plan. This role is not eligible for additional compensation such as an annual incentive bonus or sales commission plan.This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, please click here.About S&P Global Commodity InsightsAt S&P Global Commodity Insights, our complete view of global energy and commodities markets enables our customers to make decisions with conviction and create long-term, sustainable value.We’re a trusted connector that brings together thought leaders, market participants, governments, and regulators to co-create solutions that lead to progress. Vital to navigating Energy Transition, S&P Global Commodity Insights’ coverage includes oil and gas, power, chemicals, metals, agriculture and shipping.S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today.
For more information, visit http://www.spglobal.com/commodity-insights.What’s In It For
You?Our Purpose:Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
Our People:We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.Our Values:
Integrity, Discovery, Partnership
At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of
integrity
in all we do, bring a spirit of
discovery
to our work, and collaborate in close
partnership
with each other and our customers to achieve shared goals.
Benefits:We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.
Our benefits include:Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
For more information on benefits by country visit: https://spgbenefits.com/benefit-summariesDiversity, Equity, and Inclusion at S&P Global:At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.
-----------------------------------------------------------Equal Opportunity EmployerS&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only:
The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.-----------------------------------------------------------10 - Officials or Managers (EEO-2 Job Categories-United States of America), MRKTNG103.2 - Middle Management Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)
Job ID:
305274Posted On:
2024-07-23Location:
Houston, Texas, United States