Director Shopper Marketing
Nestlé SA - Hoboken, New Jersey, us, 07030![Nestlé SA](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Nestlé SA
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Overview
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The Director of Shopper Marketing performs a valuable role in developing and implementing shopper insight led omni strategy, solutions, and programs for key retailers that will help deliver against NHSc Brand and Customer strategies and goals. This position will contribute to NHSc success by being accountable for driving sales, share and profit goals through the development and execution of omni-channel shopper solutions across the Nestle Health Science portfolio. This position is a fast-paced, customer and brand focused role that translates consumer/shopper insights, brand strategies, customer strategies into actionable solutions to drive sales. This role will report directly to the VP of Shopper, Category and Visual Merchandising.Lead the strategy, planning, development, coordination and execution of strategic, omni-channel retailer shopper marketing campaigns in partnership with Sales, Marketing and Marketing Excellence team and external vendors to meet defined goals and key performance indicators (KPIs)Lead the development of omni retailer shopper marketing plans tailored to each channel/customer, ensuring alignment with overall business objectives and customer strategies.Analyze, track KPI and measure the effectiveness of retailer marketing campaigns, utilizing data-driven insights to make informed decisionsDrive performance improvements and process efficiencies, including the creation and management of results and budget trackers and ROI analyzesEffectively manage the planning and allocation of retailer shopper marketing budget and resources across available team, vendors, and internal/external teams to optimize return on investment (ROI) and ability to scalePartner and collaborate with cross functional teams to drive impactful, efficient and strategic customer plans including members of Marketing Excellence (Content Strategists, Creative, Retail Media, PR/Influencer), Marketing and Sales/Ecommerce on annual go-to-market plans.Lead with Marketing and Marketing Excellence Teams for new item launches, special initiatives and voice of the “customer” for developing retailer shopper programs tied to these initiatives.Lead a team of Omni Retailer Shopper Marketing Managers and Associate Managers, segmented by channel/customer, to drive omni-shopper insight led marketing solutions while working closely with Sales and Marketing to achieve company goals.Recruit, hire, develop, train team with diverse skillsets needed to achieve a high performing Omni Retailer Shopper Marketing Team.Other assigned responsibilities by VP Shopper, Category and Visual Merchandising.EXPERIENCE:Minimum of 10 years’ experience of CPG brand/marketing/sales and/or shopper marketing experience7+ years of traditional CPG Shopper Marketing or Marketing role preferredPeople Leadership with proven leadership skills leading direct reportsProven success at business building (strategy development, solutions leadership, thought leadership).Proven ability to influence cross-functionally, working with leaders on strategic direction and team members on tactical detailsExperience managing complicated business portfolio & having exhibited strategic decision makingFinancial acumen related to managing a budget, ROI analysis and budget optimizationStrong analytical, critical thinking, and strategic problem-solving skills that cut through complexity and turn high-level requirements into specific projectsEntrepreneurial spirit with an ability to thrive in change as both a high-level strategic thinker and hands-on operator who delivers results.Microsoft Office (very strong Excel/PowerPoint)PREFERRED SKILLS:Ability to build relationships and senior level engagement with internal cross functional partners.Understand the value of listening to internal customers, gaining insights and moving objectives forward.Strong collaborative nature: ability to work in a cross-functional team environmentIs curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skillsInfluential and effective communicator proficient in storytelling, influencing and negotiatingAbility to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviorsUnderstanding of the omni-channel environment with proficiency in both in-store, digital and out of home tacticsUnderstanding of US retailers and their go-to-market strategiesThe approximate pay range for this position is $175,000 to $200,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at
About Us | Making an Impact | Nestle Careers (nestlejobs.com) .Requisition ID: 314700It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Nearest Major Market:
New York CityNearest Secondary Market:
Newark
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