Senior Marketing Manager
SynMax - Houston, Texas, United States, 77246![SynMax](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at SynMax
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Overview
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
Hybrid in Houston, London, or NYC
We are looking for someone who gets things
done. SynMax is seeking a talented Senior Marketing Specialist to join our dynamic team. This role involves leading the development and implementation of comprehensive marketing strategies to drive brand awareness and engagement. The ideal candidate will have a strong background in marketing, preferably with experience in the energy or maritime sector, and will be adept at leveraging industry trends, competitive analysis, advanced marketing techniques, and compelling copywriting to achieve business objectives.
About Us:
SynMax specializes in geospatial intelligence for the maritime and energy sectors, providing cutting-edge technology to solve complex industry challenges. We are seeking a talented Senior Marketing Specialist to join our dynamic team. As a Senior Marketing Specialist at SynMax, you will lead the development and implementation of marketing strategies that drive brand awareness and engagement, leveraging your expertise to contribute to our growth.
Responsibilities
Build Brand Awareness: Develop and execute comprehensive marketing campaigns to enhance brand visibility and reputationIdentify Industry Trends: Stay updated on market trends and leverage insights to shape and refine marketing strategiesCompetitive Analysis: Conduct in-depth competitive analysis to inform marketing strategies and identify opportunities for differentiationSocial Media Marketing: Lead the implementation of social media marketing best practices to engage our target audience effectivelyEmail Marketing: Design and manage advanced email marketing campaigns, adhering to best practices for optimal resultsSEO: Develop and integrate SEO strategies into all marketing campaigns to improve organic search rankings and drive trafficDigital and Traditional Campaigns: Create and execute both digital and traditional marketing campaigns to achieve business objectivesB2G/Specialized Markets: Develop and manage marketing campaigns tailored to B2G and other specialized marketsCampaign Analysis: Measure and analyze campaign performance, using A/B testing and conversion analysis to optimize resultsTrain ChatGPT: Collaborate with analysts to help train ChatGPT and integrate it into marketing strategies for enhanced content generation
Qualifications
Bachelor’s degree in Marketing, Business, or a related field5+ years of experience in a marketing role, with a focus on strategic planning and executionProven experience in building brand awareness and conducting competitive analysisStrong knowledge of social media and email marketing best practicesExpertise in SEO and integrating it into marketing campaignsAbility to create both digital and traditional marketing campaignsExperience with marketing campaigns for B2G or specialized marketsProficiency in campaign analysis, including A/B testing and conversion measurementExperience collaborating with analysts to train AI models like ChatGPTStrong analytical skills and the ability to translate data into actionable insightsExcellent communication and teamwork skillsProficiency in Using Salesforce and MailchimpDemonstrated ability to lead projects and mentor junior team members
What We Offer
Competitive salary and benefits packageOpportunities for professional development and career growthA dynamic and collaborative work environment where innovation is encouragedAccess to the latest tools and technologies
Equal Opportunity Statement:
SynMax is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.#J-18808-Ljbffr