SVP, Marketing
MeatEater, Inc. - Meridian, Idaho, United States, 83646Work at MeatEater, Inc.
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Overview
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.RequirementsBrand Identity and PositionArticulate and refine the MeatEater brand and its owned family of brands (First Lite, Phelps Game Calls, FHF Gear, Dave Smith Decoys) through consumer-focused insights, helping clarify and reinforce each brand’s individual identity and voice while ensuring alignment with the company’s overall strategic goals and vision, and creating synergies across the product portfolioOversee the management of brand identity and standards across all organizational channels for consistent brand representationDirect and approve the design of creative assets, encompassing website/digital design (in close coordination with ecommerce team), paid marketing, social media content, email marketing, direct mail, retail merchandising (at owned stores and coordinating with wholesale channel partners), trade/consumer show presences, and product packaging designsMarketing Strategy and ExecutionLead the development of annual marketing plans in coordination with brand, product and distribution strategies, supporting key go-to-market milestonesLead PR strategy on behalf of our consumer brands in coordination with head of communicationsLead strategy and execution to launch affiliate marketing programManage and execute marketing calendars (annual, 30 day, 90 day, weekly) with a high degree of collaboration, transparency, and cross-divisional communication; strategically organize and prioritize marketing efforts throughout the year across all channels, including digital performance, TV, direct mail, email, MeatEater media assets/network, social media, MeatEater owned & operated retail, ambassadors, consumer/trade shows and live events, etc.Craft and execute powerful external marketing partnerships that drive awareness and interest in MeatEater brands, forging win/win relationships with both endemic and non-endemic partnersCraft comprehensive multi-channel and platform marketing strategies to bolster key initiatives for each brand, including content initiatives and major and minor product launches, in coordination with product, ecommerce, and content teamsEmbed data-driven insights into each marketing strategy for targeted outreach and optimal return on investmentProactively identify market opportunities to meet and exceed company Key Performance Indicators (KPIs)Deeply understand customer lifecycle marketing, especially within the CRM context, to enhance customer engagement and loyaltyStay at the forefront of marketing innovation, exploring new channels and strategies to maintain MeatEater’s competitive edgeDTC Performance Marketing and Digital StrategyLead the development and execution of a comprehensive digital marketing strategy, focusing on customer acquisition and engagementDrive digital performance, email, and SMS marketing strategy/execution for MeatEaterOversee social media strategy, executed at individual brand levelsDrive week-level ecommerce communication and product promotional plansLead digital-first marketing campaign planning for key seasonal eventsManagement and OversightManage and oversee the marketing budget effectively, including quarterly re-forecastsManage an internal creative team, external resources and freelancers to serve broad needs across the product and distribution teams in go-to-market effortsLead and manage a performance driven culture for direct reports, including performance marketing, email marketing, creative design, and brandProvide central services to brands in the portfolio and empower and coordinate with tactical marketing execution at certain individual brandsAssume additional responsibilities as beneficial to MeatEaterLeadership ResponsibilitiesAttract, engage, lead, coach, develop, and retain talent for MeatEater’s marketing teamDevelop, maintain and improve department goals, priorities and KPI’sFacilitate reward and recognition activitiesModel MeatEater values and leadership behaviorsEducation/TrainingBA or equivalentExperienceMinimum of 12+ years of marketing experience in a relevant industry, ideally in managing marketing across a family of brandsHunting industry knowledge and experienceSpecialized Knowledge/SkillsKeen understanding and proficiency in working with customer data & analytics to translate into an effective marketing strategyAbility to develop and implement multi-channel marketing programs and campaignsStrong communication and writing skillsBudget management skills and proficiencyStrong collaboration and project management skills to effectively work across all departmentsPassion for and personal experience in hunting, fishing, wild foods cooking, and conservation
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