Vice President of Digital Content Strategy & Audience Engagement
Get It Recruit Executive - Boston, Massachusetts, us, 02298![Get It Recruit Executive](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The following information aims to provide potential candidates with a better understanding of the requirements for this role.We are seeking a leader to guide our dynamic team at one of the pioneering brands in food media. This position offers the opportunity to shape the future of our company, where innovation meets the savory aromas of our bustling test kitchen.About Us
America’s Test Kitchen (ATK) reaches millions of fans monthly through TV, video, print, digital, social, podcasts, and more. Our mission is to empower and inspire confidence, community, and creativity in the kitchen. Located in Boston’s Seaport District, our state-of-the-art 15,000-square-foot test kitchen is where our dedicated team of test cooks, editors, and product testers tirelessly work to refine and perfect recipes, techniques, and kitchen equipment.
Role Overview
In this role, you will oversee the digital editorial operations for ATK’s renowned brands, including America’s Test Kitchen, Cook’s Illustrated, and Cook’s Country. You will collaborate closely with our Chief Operating Officer and Chief Content Officer to develop and execute a comprehensive content strategy across our digital platforms. This role will be pivotal in driving audience engagement, enhancing our content offerings, and accelerating the growth of digital subscribers.
Key Responsibilities
Develop and execute a cohesive content strategy across ATK’s digital platforms.
Lead a team responsible for digital editorial operations, ensuring alignment with strategic goals.
Audit and enhance existing digital content, maximizing SEO and audience engagement.
Collaborate with product, design, and development teams to bring the content strategy to life.
Partner with marketing to align content strategy with social media and email marketing efforts.
Innovate and develop unique content franchises to enrich the consumer experience.
Manage editorial calendars and ensure content meets business objectives and deadlines.
Oversee budget management and track content performance metrics for actionable insights.
Requirements
Minimum 8 years of experience in digital editorial roles, with proven success in managing content teams and driving audience growth.
Deep understanding of SEO best practices and their application in content strategy.
Experience in the food and cooking media space is highly preferred.
Strong leadership skills with the ability to mentor and develop team members.
Excellent communication, presentation, and organizational skills.
Familiarity with subscription-based businesses is advantageous.
Why Join Us
At America’s Test Kitchen, we offer a unique blend of innovation, creativity, and culinary expertise. Our environment encourages risk-taking and growth, providing opportunities for professionals at all stages of their careers to thrive. Join us in our mission to transform food media and create a more inclusive workforce that celebrates diversity and different perspectives.
Location and Schedule
This position is based in our Boston, MA office in the Seaport district. The role offers a hybrid work schedule, with 3 days in-office (Tuesday, Wednesday, Thursday) and 2 days remote.
Application
We welcome your application and encourage candidates from diverse backgrounds to apply.
Employment Type: Full-Time
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