Director - Marketing Analytics
Inspire Brands - Atlanta, Georgia, United States, 30349![Inspire Brands](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Inspire Brands
Overview
- Apply
Overview
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.This position sits within our Atlanta Support Center with an expectation to be onsite 80% of the time.Responsibilities
Interface with key brand leaders (VP/CMO) and Digital Guest Experience leaders to develop learning roadmaps, analytics reporting and drive organizational priorities.Determine the optimal methodologies around measurement of owned channel and digital performance.Coordinate analytical and technical roadmaps in concert with product and engineering to evaluate and scale technology investments (Martech/MadTech/CDP/OMS/LMS).Identify and provide actionable insights on consumer behavior and interactions within our brands to understand the performance of specific promotional and product initiatives.Develop streamlined reporting capabilities across the portfolio to help unlock cross-brand learnings and best practices across measurements and customer behavior.Lead, develop and strengthen the functional teams to ensure exceptional support to their respective brands and stakeholders.Foresight around data ingestion and enablement around net new data sources (digital data, CDP, new OMS/LMS partners).Education and Work Experience
Minimum:
10+ years of experience in marketing analytics, customer marketing and/or digital analytics.Minimum:
4-year degree in Analytics, Statistics, or Computer Science.Preferred:
MBA or Master’s Degree in analytics or related discipline.Knowledge, Skills, and Abilities
Significant experience designing and leading both digital and loyalty measurement strategies with expertise in statistical techniques and methodologies.A passion for solving business problems using data driven methods and information (data discovery, data visualization and data mining).Strong skillset in SQL, Excel, and PowerPoint along with familiarity with Python and Databricks.Ability to synthesize and translate analytics into strong actionable insights in order to address business challenges.Proven collaboration, strategic thinking, leadership and influencing skills.Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into (PowerPoint) presentations in clear and understandable calls to action.Experience managing people, measurement methodologies, and digital platforms.Strong analytical, project and time management skills.Ability to travel up to 10% of the time.Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
#J-18808-Ljbffr